Experience — Kranthi Chand Musunuru

Experiences

Piloted data digitalisation across 1,500 acres of shrimp farms
Led the product conceptualisation and development of Farm Management Software
Developed Financial Models, GoToMarket and Pricing Strategy for the launch of new products
Led collaborations with Government Agencies for subsidized services to Farmers
Farmer outreach programs on sensor technologies and remote monitoring for Aquaculture
Won 'Most Invest-able Company' award at Hatch Aquaculture Accelerator, 2018

Identified strategic focus areas, outlined service offerings and pricing strategy
Prepared project and grant proposals, annual report & financial forecasts
Organizational Transformation strategy for a major non-profit sports entity.
Evaluated and developed youth program delivery guidelines for a State Cricket Association.
Implemented a ~$15,000 Community Sports Project funded by a renowned Trust.

Transaction Advisory for PPP Infrastructure projects including:
- 3 Greenfield Airports (Estimated Projects Cost: $800 million)
- 2 Integrated Sports Complex (Estimated Projects Cost: $100 million)
- VGF Grant for Scheduled Airlines
Feasibility study, PPP project structuring, preparation of bidding documents and project contracts, marketing to potential investors and lenders, assistance in bid evaluation processes, and facilitation of financial closing.
Benchmarking of global practices in Logistics Parks and Port led development models. Study of the existing infrastructure, forecasting the demand and the need for expansion. Study for identification of target hinterland regions for Ports in Andhra Pradesh, listing out the impacting issues and suggestions on implementation steps. Implementation models and governing structures for Coastal Cities and Maritime development.
Programme Management and implementation support for
- Andhra Pradesh pavilion at India Aviation - 2016
- Hon'ble Chief Minister's interaction session with the representatives of Aviation, Aerospace & Defense Industries
- Other related projects in Aviation, Maritime, Education and Infrastructure development

Grassroots sports development currently in 7 Schools in rural Odisha catering to over 1500 students. Weightlifting Academy with 1 International and 10 National Athletes. Other sports including Volleyball, Athletics, Badminton, Kho-Kho and Kabaddi.
Worked in conjunction with the Head of HR & Sustainability and the Executive Director to develop sustainable project funding, expansion of programs and sponsorships for athletes.
Developed Short-term Strategy, core focus areas and priorities.
Analyzed financial details for different sports programs.
Prepared documentation for expansion of the project in schools.
Developed content to pitch for sponsorships of athletes and weightlifting academy.
Launched firm's first crowd funding campaign for supporting athlete nutrition, raising 150% of the target.
Met with Sports Ministry officials and CSR Wings of Corporates to discuss potential collaborations.
Worked on generating potential leads to attract funds.
Assisted in organizing 3 sporting events in weightlifting and long distant running.
Managed the Sponsorship Sales and PR & Communications team for the State Weightlifting Championships.
Designed campaign material, brochures and provided marketing support.
Created content for media usage (posters & banners, photos and videos).

European Decision Makers Publication. Leading publisher of reports on market intelligence and operations for Sporting Goods brands across the world.
Project Lead: Handled project management, prepared schedules, and co-ordinated operations.
Interviewed senior executives of leading brands and understood their perspective of the market.
Conducted retail surveys in 8 cities across China and gained knowledge of the regional variation in consumer expectation, product mix, and sales.
Special Focus:
- Football in China
- International Brands – Operations Strategy, Sales, and Marketing
- Large Retailers & Wholesalers – Business Development, Key Accounts & Supply Chain
Analysis on:
- Demographics of China
- Chinese Consumer Behavior and Trends
- Retail Operation and Development
- E-commerce Trends in China
- Prospects and Challenges for International Brands
- Changing Trends and Market Outlook

Kranthi Chand Musunuru