Klára Šarkovská - Junior Business Development Manager Organic Marketing

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Experiences

Evolving and innovating the Referral Program
Establishing new processes to run campaigns successfully in 9 markets
Establishing a tracking and reporting system
Redesigning the CRM user journey for the referral program
Analysing channel performances
Successfully establishing CZ/SK influencer marketing

Implementing lean management structures
Evaluating current structures performance
Analysing M&A potential
Supporting startup cooperations and events

Implementing and coordinating press activities in 26 markets
Establishing a performance tracking and reporting
Managing international stakeholders

Analysing the performance of past client acquisition events and identifying those with the highest earning potential (directly used for Strategy 2018)
Analysing market and industry trends, opportunities and growth potential
Setting industry benchmarks for clients
Presenting to clients and running workshops

Implementing a new product in the sales network
Product expertise and on-site training

Database management & Research
Customer service

In charge of non-core hotel activities
Overseeing around 10 people

Analyzing Chinese business environment
Coordinating business partnership networking
Organising receptions and embassy events
Responsible for the Economics Newsletter (sent to more than 500 Czech business entities)

Skills

Project Management

Expert
Design Thinking

Advanced
Data Analysis

Advanced
Stakeholder Management

Advanced
Strategic Planning

Advanced

Referral Marketing

Expert
Online Marketing

Advanced
Event Marketing

Advanced
Influencer Marketing
Google Analytics

Good
PR

Advanced

Team Work

Expert
Time Management

Advanced
Prioritization

Advanced
Communication

Advanced

Czech (fluent)

Expert
English (fluent)

Expert
German (B2/C1)

Good
Chinese (B2)

Intermediate

Education

CEMS Program consistently ranked in Top 10 of the Economist's Master in Management (8th in 2019)
Focus on team work, case studies and corporate partner projects
Main projects included:

B2B Marketing (M3 and Škoda)
New Product Launch (Hilti)
Brand Communication (Rolex)
International Expansion (Bushmann)
Digital Marketing Strategy (Vobile)

International commerce degree with a heavy focus on the Chinese market and Chinese language
Recipient of the Faculty of Business Scholarship two years in a row
Recipient of the Confucius Scholarship to study one year at the Shanghai University
Representing the university at JMUCC in Monreal (the biggest case study competition in the world)
President of the Chinese society

one out of 5 Czech students to receive a scholarship to a private American secondary school