Experiences

Create Product Strategy for new to market E-Commerce products
Responsible for the product planning and execution throughout the Product Life-cycle
Gathering, validating and prioritizing product and- customer requirements.
Defining the product vision, and working closely with design,- engineering, sales, marketing and support to ensure business and- customer satisfaction goals are met

Launched new B2B products and established partnerships with key development service providers.
Manage in-life products and services on a profit and loss account basis, recommending Investment, Withdrawal and Optimization actions.
Grew the penetration rate of B2B Products by 200% in 1 year.
Manage the in house and partner development and design teams in recreating offerings with a more user focused product vision. Led to 1.8X growth in revenue from October 2020 to February 2021.

Led the launch of 2 highly profitable subscription based content products.
Drove strategy for all products bouquet, executing viral plans using cohesive strategies.
Transitioned products from a pre-revenue prototype to $1.5 million ARR in four months post-launch.
Scaled active usage to 1.3 Million MAU, 600K DAU, and a returning rate of 85% through strong 360 degree user based proposition, user community strategy and content appeal.
Increased MoM new signups by 35% combining content options and variation in user experience.
Drove go-to-market strategy with brand positioning, digital ads, retail programs, and media briefings

Daily user behaviour data monitoring and analysis. Using the analysis to proffer regular product optimisation suggestions.
Marketing Reporting. Created, maintained and optimized marketing dashboards. Also created automatic triggers based on some KPIs and thresholds.
Understand and capture the critical inputs of stakeholders and market requirements, and translate them into effective requirements & business value propositions.
Conducted user interviews (Planning, Implementation, Analysis and- Reporting).
Increased MoM new signups by 35% combining content options and- variation in user experience.

Education

Skills

Interests

King Solomon Evbogbai

Product Manager