I am a Swiss business student majoring in Marketing Management alongside the CEMS Master in International Management. My life has been greatly shaped by various experiences abroad, whereby I have come to truly appreciate cultural diversity. I consider myself risk-seeking and adventurous, meaning that the unconventional attracts me and leads to unleashing my fullest potential.
Various project-based engagements in the consumer goods division.
Price-folding project at the German HQ of a global FMCG giant, including trade-term structure analysis, negotiation preparation and the implementation of list price changes.
Revenue-growth project with a leading premium spirits company, including channel management and promotions analysis.
Additional tasks for other projects ranged from data analysis over market research to preparation for client workshops and customer acquisition projects.
