I am a Swiss business student majoring in Marketing Management alongside the CEMS Master in International Management. My life has been greatly shaped by various experiences abroad, whereby I have come to truly appreciate cultural diversity. I consider myself risk-seeking and adventurous, meaning that the unconventional attracts me and leads to unleashing my fullest potential.
Various project-based engagements in the consumer goods division.
Price-folding project at the German HQ of a global FMCG giant, including trade-term structure analysis, negotiation preparation and the implementation of list price changes.
Revenue-growth project with a leading premium spirits company, including channel management and promotions analysis.
Additional tasks for other projects ranged from data analysis over market research to preparation for client workshops and customer acquisition projects.
Over the course of 3 months, profound external and internal business analysis was conducted (customer segmentation, trend analysis, competitor analysis etc.)
Streategic recommendations on the further management of the start-up and its positioning were developed and ultimately presented to the client.
Management degree emphasizing the customer and market perspective of business. Over a period of three consecutive semesters, students work as student consultants for renown corporations in Switzerland.
Interdisciplinary studies of business, management, finance, accounting, HR, strategy, law, marketing, economics, psychology and languages. The degree was fully completed in English.
Attending a Cambridge English Proficiency course at the international language school Global Village in Vancouver/Canada for 4 months. The Cambridge Certificate of Proficiency (CPE Level C2) was awarded for passing the official examination at the end of the course.
Obtaining the Swiss "Matura" (High school) Majoring in Physics and Applied Mathematics and minoring in Law and Economics. Extracurricular activities: Piano lessons, soccer team, badminton practice, advanced English classes
Recent books: The Alchemist (Paulo Coelho) Thinking Fast and Slow (Daniel Kahnemann) Everybody Lies (S.S. Davidowitz) The Black Swan (Nassim N. Taleb) The Stranger (Albert Camus)