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Keke Xu

Keke Xu

CEMS-MIM Student at HEC Paris

31 years old
Available soon Open to opportunities
I grew up bilingual and have a background in Business Management and Electrical Engineering.
I adapt quickly to new situations and leverage my knowledge and skills to grow further together with the team.
Resume created on DoYouBuzz

Assistant Brand Manager

Procter & Gamble
February 2017 to July 2017
Internship
Geneva
Switzerland
  • Established pricing strategies of Fem Care Base Business (pads, liners and tampons) for all European markets.
  • Prepared and reviewed monthly franchise performance scorecards for regional sufficiency meetings with lead team.
  • Lead project on the effect of bigger pack sizes on consumption to determine reasonable discount slopes.
  • Built media database containing media plans for Europe.
Company Description
Multinational manufacturer of product ranges including family, personal and household care products
Company website

Associate Consultant

Simon-Kucher & Partners
October 2016 to January 2017
Internship
Vienna
Austria
  • External project in the Austrian banking sector on price and product optimization within the scope of MiFID II.
  • Conducted price simulations and developed pricing model based on data from market analysis, expert interviews and database of +200,000 entries.
Company Description
Management consultancy with focus on strategy, marketing, pricing, and sales.

Consulting Intern

P3 automotive
March 2015 to June 2015
Internship
Munich
Germany
  • External project with German automobile manufacturing company based in Munich.
  • Conducted research on Smart Home, Smart Grid, and Smart City, covering +50 electro mobility projects worldwide.
  • Assembled and structured +40 use cases on electro mobility and constructed a golden test device.
Company Description
Consultancy and management services for European automotive and supplier industry.
Company website