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Keke
Xu
CEMS-MIM Student at HEC Paris
31 years old
Available soon
Open to opportunities
Contact me
I grew up bilingual and have a background in Business Management and Electrical Engineering.
I adapt quickly to new situations and leverage my knowledge and skills to grow further together with the team.
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Experiences
Assistant Brand Manager
Procter & Gamble
February 2017 to July 2017
Internship
Geneva
Switzerland
Established pricing strategies of Fem Care Base Business (pads, liners and tampons) for all European markets.
Prepared and reviewed monthly franchise performance scorecards for regional sufficiency meetings with lead team.
Lead project on the effect of bigger pack sizes on consumption to determine reasonable discount slopes.
Built media database containing media plans for Europe.
Company Description
Multinational manufacturer of product ranges including family, personal and household care products
Company website
http://us.pg.com/
Associate Consultant
Simon-Kucher & Partners
October 2016 to January 2017
Internship
Vienna
Austria
External project in the Austrian banking sector on price and product optimization within the scope of MiFID II.
Conducted price simulations and developed pricing model based on data from market analysis, expert interviews and database of +200,000 entries.
Company Description
Management consultancy with focus on strategy, marketing, pricing, and sales.
Company website
http://www.simon-kucher.com/
Consulting Intern
P3 automotive
March 2015 to June 2015
Internship
Munich
Germany
External project with German automobile manufacturing company based in Munich.
Conducted research on Smart Home, Smart Grid, and Smart City, covering +50 electro mobility projects worldwide.
Assembled and structured +40 use cases on electro mobility and constructed a golden test device.
Company Description
Consultancy and management services for European automotive and supplier industry.
Company website
https://www.p3-group.com/