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Keke Xu

Keke Xu

CEMS-MIM Student at HEC Paris

31 years old
Available soon Open to opportunities
I grew up bilingual and have a background in Business Management and Electrical Engineering.
I adapt quickly to new situations and leverage my knowledge and skills to grow further together with the team.
Resume created on DoYouBuzz

Assistant Brand Manager

Procter & Gamble
February 2017 to July 2017
Internship
Geneva
Switzerland
  • Established pricing strategies of Fem Care Base Business (pads, liners and tampons) for all European markets.
  • Prepared and reviewed monthly franchise performance scorecards for regional sufficiency meetings with lead team.
  • Lead project on the effect of bigger pack sizes on consumption to determine reasonable discount slopes.
  • Built media database containing media plans for Europe.
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Associate Consultant

Simon-Kucher & Partners
October 2016 to January 2017
Internship
Vienna
Austria
  • External project in the Austrian banking sector on price and product optimization within the scope of MiFID II.
  • Conducted price simulations and developed pricing model based on data from market analysis, expert interviews and database of +200,000 entries.
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Consulting Intern

P3 automotive
March 2015 to June 2015
Internship
Munich
Germany
  • External project with German automobile manufacturing company based in Munich.
  • Conducted research on Smart Home, Smart Grid, and Smart City, covering +50 electro mobility projects worldwide.
  • Assembled and structured +40 use cases on electro mobility and constructed a golden test device.
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MSc in Management

HEC Paris

Since September 2015
CEMS-MIM Joint Degree with HEC Paris (home university) and ESADE (exchange university)
• Student Representative of Master in Management.
• Digital consulting project for Almacenes Barragán Espinar S.L. – brand audit and communication plan for e-commerce business ChuchesOnline for 2016.
• Pro bono consulting project for NGO Life Project 4 Youth – social impact assessment and empirical research in Vietnam and the Philippines.

BSc in Management and Technology

Technical University of Munich

September 2011 to October 2015
Double Specialization in Electrical Engineering and Information Technology, and Marketing

• Bachelor thesis (empirical research) on “Commitment in Crowdfunding”.
• Soft skill program “advEIsor” – development of electronic circuit and programming of microcontroller for a catapult.
• Student Assistant of English Department at TUM Language Center.
• Mentor of incoming exchange students at TUM School of Management.

BBA in Economics and Management

Shanghai Jiao Tong University

September 2014 to January 2015
Exchange Semester
  • MS Office, SharePoint
    Advanced
  • Stata, SPSS
    Advanced
  • Programming in C, Java
    Good
  • German
    Expert
  • Chinese (Mandarin)
    Expert
  • English
    Advanced
  • French
    Good
  • Spanish
    Intermediate