Kateryna Levchenko
Product & Project Manager in Content development
Content Strategies
Creative Writing
Editing
Project Manager
UX Research & Design
Kyiv (04071) Ukraine
Professional Status
Consultant
Available
About Me
◘ 12 years in Medical and Health Care Journalism (@Association of Health Care Journalists)
◘ 7 years in Editorial & Publishing (women's magazines)
◘ 5 years in international content agencies
◘ 5 years on TV (news)
◘ 3 years in IT (mobile/health IT)
Strong product & project manager with more than 15 years of journalism/editorial experience in different media – TV, print, and online. This practical experience and deep understanding of the role of media in marketing activities allow me to create stand-out and efficient content strategies for products, e-commerce, corporate communication, socially significant topics, or media outlets. I completed all kinds of jobs that require creative thinking and interesting approaches. I enjoy writing about various topics but the more creative they are – the more interested I get. I am always available to discuss your project idea and offer a fast turnaround on any work.
◘ 7 years in Editorial & Publishing (women's magazines)
◘ 5 years in international content agencies
◘ 5 years on TV (news)
◘ 3 years in IT (mobile/health IT)
Strong product & project manager with more than 15 years of journalism/editorial experience in different media – TV, print, and online. This practical experience and deep understanding of the role of media in marketing activities allow me to create stand-out and efficient content strategies for products, e-commerce, corporate communication, socially significant topics, or media outlets. I completed all kinds of jobs that require creative thinking and interesting approaches. I enjoy writing about various topics but the more creative they are – the more interested I get. I am always available to discuss your project idea and offer a fast turnaround on any work.
Senior/Product Content Manager
Flo Health Inc.
Since October 2019
- Creating content for different users' segments based on user research, user feedback, product analytics, and market trends - chatbots, scripts for video stories, short articles, long reads, surveys, and quizzes on health and lifestyle topics
- Work with data, launch content experiments to create the most engaging content
- Coordinating Video Courses Production
- Communication with Medical Board experts, bloggers for content production
Company Description
#1 mobile product for women's health
Chosen by over 110 million women worldwide
Chosen by over 110 million women worldwide
Company website
Head of Content/Content Strategist (CIS countries)
Protextus. Editors Agency
May 2015
to December 2019
Freelancer
Kyiv
Ukraine
- As a writer/editor on a daily basis I provide consulting services about creating content, content marketing strategy to a number health/medicine/lifestyle projects – WHO, Duolingo, SkinFusion (USA), Isramedportal (Israel), Alpen Pharma AG, FitCurves (Ukraine), NatureCures (USA), GoEuro (Germany), NewYorkCity (the Netherlands), Hotel Combined (Australia), INDIWAY (Korea) and many others. Please, see "Learn more" section to get the list of all projects supervised by me.
Detailed Description
- PRESS-COMMUNICATION] Press-officer for Regional Workshop on the prevention and control of antimicrobial resistance (AMR) in the context of an overall ‘One Health’ approach involving both veterinary and human fields under the “Better Training for Safer Food” (BTSF) initiative from European Commission organized in Kiev. 40 members from Links: https://revista.aenor.com/349/seminario-en-ucrania.html & https://www.apteka.ua/article/503792
- [EDITING] Quality control of Russian Reports & Infographics for World Health Organization.
- [BOOKS] Creating Russian version of Chinese book - Achieving Your Dream: Words from Li Jingyuan (chairman of TIENS group) – https://www.amazon.com/Achieving-Your-Dream-Words-Jingyuan/dp/099942632X Collaboration with New Yourk 1 plus publishing
- [HEALTH&FITNESS] Content strategy for SkinFusion/DermaFusion brand (USA) – creating PD for Amazon, leaflets and other.
- [HEALTH&FITNESS] Russian-language advert for a pharmaceutical company Alpen Pharma – Prospan, Tonziloten, Medobiotin and ither brands.
- [HEALTH&FITNESS] News feed about mediacal innovations for Isramedportal.ru (Israel)
- [HEALTH&FITNESS] Copywriting for FitBalance Magazine by FitCurves (Ukraine) - 6 issues were published in 2017.
- [HEALTH&FITNESS] English to Russian translation Australian fitness-guru' book Sharni&Julius FITlosophy. link: https://www.amazon.com/FITlosophy-1-Julius-Kieser-ebook/dp/B00BC6TDGS
- [TRAVEL WRITING] Translation and localization of travel projects/guides – Goeuro.com (Germany), NewYorkCity.ru (the Netherlands), Hotel Combined (Australia), INDIWAY (Korea)
- [CREATIVE WRITING] As author/editor/communication manager I developed original charity project for young girls - notebook "Dear, Diary..." where my responsibilities started with generating genuine idea and up to managing the publishing process for Fair Finance Foundation (France/Ukraine). The project now ran into its final stage where till the end of the year the book is going to be distributed to orphanages in Ukraine and France. Link: https://issuu.com/katerynalevchenko/stacks/62104e0b0fad4823821cc4658a7366c4
Project Manager
SKIVAK
October 2018
to October 2019
- Launching the first 100-p Lifestyle/ B2C Magazine for Watsons. Made from scratch with an amazing SKIVAK team. Inspiring & practical. Useful tips right from the experts. It was printed and distributed via Watsons shops in Ukraine.
- Consulting on content strategies and scaling content production for a number of print and online projects
Head of Content Department
DOC.ua - free doctor finder service
June 2017
to December 2017
Kyiv
Ukraine
- Set up content management & strategy from scratch
- Build high functioning team responsible for various content creating (Fb posts, Blog posts, catalog description, product description (resume of physician, clinics, special offers)
- Develop highly engaging customer centered messaging and ensure content is linked in seamlessly with the rest of the customer journey, encouraging high rates of acquisition
Communication Manager The Union’s Department of Tobacco Control
The Union
January 2015
to March 2015
- March 2015 I was one of twenty journalists-fellows of National Press Founadtion from around the world who covered the 16th World Conference on Tobacco or Health in UAE. Hot news of this very important medical and social event reached Ukraine and in particular Russian-speaking audience thanks to my reports.
- Develop and executes effective verbal and written communications that influences decision-making
- Analyze reports, and establish metrics that ensure reports are on course, and meet program guidelines
- Assist with the preparation of reports and statements related to The Union’s Department of Tobacco Control activity
Company Description
16th World Conference on Tobacco or Health is the world's largest gathering of tobacco control advocates, policy-makers, researchers, public health and clinical experts
Head of department "Health&Fitness", beauty-editor
Good Housekeeping Magazine/ Hearst Inc.
October 2008
to January 2015
Kyiv
Ukraine
- Over the 6 years I was the head of the department of Health&Fitness and Beauty-Editor in one of the most respected magazine in the world, popular among the women audience, - Good Housekeeping Magazine (Ukrainian branch). I was awarded with several prestigious journalistic prizes for a number articles but the thing I value much more is the appreciation of readers who have made their lives healthier and beauty care more effective, thanks to my advice in this issue.
- Writing and editing articles - prepared over 150 original research on popular themes about healthy lifestyle: issuu.com/katerynalevchenko
- Performed creative development of new internal print & digital-projects (e.g. topics, inlay tabs, brochures): "Beauty Dairy", Make-up school, Health Labs, 8-month reality- show "Change for good", book of healthy recipes "Blend It!"
- Development and implementation of interactive projects with readers (e.g. research, surveys) - setup special project "Reader's issue", blogging
- Active communications with readers via website - goodhouse.com.ua
Company Description
Celebrating 130 years, Good Housekeeping (goodhousekeeping.com) is a leading lifestyle media brand inspiring a monthly audience of 30+ million readers to discover genius innovations, delicious ideas, style-savvy trends, compelling news and best-in-class products for their homes, families and themselves.
Journalist/Editor
EVA magazine
September 2007
to October 2008
Kyiv
Ukraine
- Writing and editing articles of various genre and format for a number a columns e.g. "Persona", "Interview", "Beauty", "Health", "Religion", "Calendar", etc.
- Development of characters and stories, topics research, interviewing.
- Translation and adaptation of articles from friendly international issues of the magazine and other English-language international sources on theme.
Journalist
Inter TV Channel, 5 TV Channel, Chernomorska TV Channel
February 2005
to September 2007
Kyiv
Ukraine
- Parliamentary correspondent, daily news editor
- Coverage of major state events, parliamentary and governmental affairs for the daily news block
- Weekly analytics
- Contacts with politicians, political experts and economists
