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Katerina Schäfer

Master Student of International Management (CEMS) at UoC & USYD

Katerina Schäfer
29 years old
Cologne Germany
Professional Status
Student
Looking for an internship
About Me
I am a motivated International Management student and curious about getting to know new countries, cultures and people. I am eager to broaden my knowledge and experience via challenging internships and I am currently looking for an internship opportunity abroad either in the FMCG industry or consultancy.
Resume created on DoYouBuzz
  • Literature research
  • Data cleaning and preparation for empirical studies
  • Support in an optimization project for the supermarket chain REWE
  • Evaluation of traditional media for campaigns according to common KPIs
  • Generation of qualitative and quantitative analyses to control and optimize current marketing campaigns (e.g. performance analyses, sales analyses) for the brand Kérastase
  • Assistance in the preparation for new product launches as well as new sales promotions
  • Creation, organisation and implementation of advertising media in collaboration with internal departments and external agencies
  • Formulation of advertising texts as well as product descriptions
  • Planning, controlling and optimization of online marketing campaigns
  • Analysis of different online marketing channels via relevant KPIs and derivation of corresponding recommendations
  • Acquisition, evaluation and support of cooperation partners
  • Design of advertising media and formulation of advertising texts
  • Participation in the creation of annual financial statements and assistance in annual audits and inventories