Julia Zhabina
Channel Marketing Manager/ Account Manager
32 years old
Saint Petersburg Russia
Professional Status
Employed
Available
About Me
A Russian-born global citizen who loves video games and technologies.
Marketing Manager with 3 years experience in Gaming, IT and Retail industries.
Marketing Manager with 3 years experience in Gaming, IT and Retail industries.
OEM Marketing Intern
Microsoft
December 2015
to April 2016
- Responsibilities:
- Develop strategy for standardization of Microsoft marketing programs available for OEM (Original Equipment Manufacturers) partners
- Develop strategy for standardization of Microsoft marketing programs available for OEM (Original Equipment Manufacturers) partners
- Create joint value proposition and marketing materials to enable the sales teams and partners to amplify Microsoft’s device strategy and messaging
- Create joint value proposition and marketing materials to enable the sales teams and partners to amplify Microsoft’s device strategy and messaging
- Negotiate the joint goals and budget with partners to ensure the plans capture and reflect objectives of both parties, allocate and set performance expectations for marketing investments
- Negotiate the joint goals and budget with partners to ensure the plans capture and reflect objectives of both parties, allocate and set performance expectations for marketing investments
- Track investment performance and budget utilization to drive ROI, proactively identify risks and upside opportunities
- Track investment performance and budget utilization to drive ROI, proactively identify risks and upside opportunities
- Achievements:
- Introduced extensive KPIs for evaluation of effectiveness of partners’ marketing activities
- Introduced extensive KPIs for evaluation of effectiveness of partners’ marketing activities
- Conducted a marketing research on competitive forces on Russian market in times of crisis that was introduced to the leadership
- Conducted a marketing research on competitive forces on Russian market in times of crisis that was introduced to the leadership
- Successfully landed new digital marketing mechanics for a campaign at the biggest Russian etailer with
- Successfully landed new digital marketing mechanics for a campaign at the biggest Russian etailer with
- ROI 1:7