Julia Zhabina

Experiences

Responsibilities:
- Drive sales and marketing objectives in the retail channels including new product launches, seasonal and promotional campaigns at retail across the category
- Develop and execute a comprehensive medium and long-term execution plans with the key partners that maintain retail channel momentum through the product life cycle and follow the key selling seasons
- Identify key segments for compete and growth opportunities analyzing market conditions, product sell-through, shopper-to-buyer conversion and competitor activity
- Budget and allocate funds based on result of analysis and in alignment with the partner’s and Microsoft’s goals
- Build frictionless omnichannel shopping experience (online, merchandising, evangelism and demo)
Achievements:
- Grew Xbox category at MediaMarkt – YoY 17%, VTB 145%, Xbox partners’ share increased twofold. Grew Office 365 category - 48% YoY, VTB - 165%, increased Office attach rate x4 times
- Supported Black Friday campaign on federal level (1400 stores, 6 main retail chains) resulted in +128% MoM growth and +105% YoY growth for the category
- Managed launch campaigns for more than 6 products (Xbox One S, Xbox One X, Forza Horizon 3, etc.)
- Developed and successfully executed 360 marketing campaign for product launch with $1M budget leveraging ATL, BTL and digital channels
- Obtained Microsoft WW Best Practice nomination for a campaign aiming to increase attach rates for digital products at MediaMarkt - Europe's largest retailer

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Responsibilities:
- Develop strategy for standardization of Microsoft marketing programs available for OEM (Original Equipment Manufacturers) partners
- Create joint value proposition and marketing materials to enable the sales teams and partners to amplify Microsoft’s device strategy and messaging
- Negotiate the joint goals and budget with partners to ensure the plans capture and reflect objectives of both parties, allocate and set performance expectations for marketing investments
- Track investment performance and budget utilization to drive ROI, proactively identify risks and upside opportunities
Achievements:
- Introduced extensive KPIs for evaluation of effectiveness of partners’ marketing activities
- Conducted a marketing research on competitive forces on Russian market in times of crisis that was introduced to the leadership
- Successfully landed new digital marketing mechanics for a campaign at the biggest Russian etailer with
ROI 1:7

Responsibilities:
- Maintaining communication with customer to ensure the project was constantly meeting expectations
- Conducting a market analysis of the Russian market for domestic appliances in times of crisis
- Identifying the market trends, KPIs and critical success factors for e-commerce
Achievements:
- Exceeded customer expectations on key accounts growth by offering more operational improvements to the crafted strategy and proposing new usability metrics for a web-page
- Successfully defined customer’s goals and adjusted the work in function accordingly
- Created a sensitivity analysis for two promotion plans to optimize sales revenue.

Skills

Education

CEMS – 4th Master in Management in Europe according to Financial Times
Exchange

Interests

Channel Marketing Manager/ Account Manager