Julia Winderling
CEMS Master Student at University of Cologne & CUB
28 years old
Professional Status
Student
Available
About Me
Motivated by responsibility and out-of-the-box tasks. Excited about digital marketing/ transformation. Challenging the status quo to drive positive change. Currently looking for challenging internship in an international context.
Intern Consulting
Simon-Kucher & Partners
April 2018
to June 2018
- Project: Competitive assessment for a large European trailer manufacturer
- Conducting customer and expert interviews, analyzing market data
- Developing competitive strength index for assessing different players
- Conducting customer and expert interviews, analyzing market data
- Project: Proposal for OEM regarding the online expansion of their sale channel and omni-channel sales excellence
- Benchmarking of different OEMs and third-party retailers regarding online retail, identification of business models and trends
- Benchmarking of different OEMs and third-party retailers regarding online retail, identification of business models and trends
Intern Consulting
SMP AG
January 2018
to March 2018
- Project: Agile pricing for a large international energy provider
- Preparing client meetings, workshops, Steering Committees
- Analyzing KPI’s and implementing reporting tool and milestone plan
- Preparing client meetings, workshops, Steering Committees
- Project: Value optimization of customer portfolio for churn reduction
- Developing and implementing campaign planning tool
- Developing and implementing campaign planning tool
Intern Trade Marketing
L'Oréal
November 2017
to December 2017
- Coordinating the creation & delivery of marketing materials for the POS
- Writing and editing of an internal trend and innovation newsletter
- Coordinating the creation & delivery of marketing materials for the POS
Intern Business Development
foodora
July 2017
to October 2017
- Developing ‘Inside Sales Department’
- Acquiring new partners
- Developing ‘Inside Sales Department’
Intern Consulting
HPP Strategy & Marketing
June 2015
to August 2016
- Project: Realignment of the spare parts business for an international OEM
- Analyzing the spare parts business with a focus on the competitors
- Conception of end-customer online survey and expert interviews
- Analyzing the spare parts business with a focus on the competitors
