Julia van Heukelom
Junior marketeer with a passion for brand management
30 years old
Rotterdam (3031 PP) Netherlands
Professional Status
Available soon
Open to opportunities
About Me
I am an enthusiastic and ambitious fresh graduate with two Cum Laude Msc degree's in Marketing Management and International Management (CEMS). I am looking for a junior marketing position as of September 2019 in which I can improve the life's of customers by bringing meaningful brands alive.
International Beauty Care Brand Management Intern
Henkel
February 2018
to September 2018
Internship
Dusseldorf
Germany
- Responsible for multiple umbrella brands of Schwarzkopf (got2b, Color Ultime, Keratin Color & Men Perfect) in the Strategic Business Unit "Hair Coloration"
- Creating and coordinating marketing content like online tutorials, social media posts, websites, launch booklets, etc.
- Briefing creative agencies with regard to packaging designs, key visuals and POS material
- Analyzing data from resources like Nielsen, Mintel and WGSN to provide monthly portfolio, performance and competition overviews
- Discovering and using innovative beauty trends as input for future product ideas
- Supporting in day-to-day business and administrative tasks
Junior Business Development & Recruiter
Betabit
January 2016
to February 2018
Part-time
Rotterdam
Netherlands
- Updating and maintaining the CRM system
- Searching for and calling new potential clients and keeping in contact with current clients
- Recruiting new programming talents
- Writing content for invitations, events, website, blogs, etc.
- Organizing marketing campaigns to attract students
Student Consultant
GE Power
February 2017
to July 2017
Consultant
Rotterdam
Netherlands
- As part of the CEMS MIM program, I did a business consultancy project for GE Jenbacher. During four months, our team came up with three practical solutions to optimize the reverse logistical process of GE Jenbacher and assured consensus among different business units. We completed the project with a 9 (A+).
Team leader of project Klik
Enactus Erasmus University Rotterdam
June 2015
to July 2016
Volunteer Work
Rotterdam
Netherlands
- Organizing iPad lessons for elderly in the Rotterdam region
- Leading a team of 5 students
- Setting up collaborations with professional companies like 'Rabobank' and 'Aafje'
Marketing position in the 'Speeddating Event Committee'
Marketing Association Erasmus University Rotterdam
September 2013
to July 2014
Student Project
Rotterdam
Netherlands
- Designing logo's, flyers, posters, brochures, program booklets, etc. with the use of Photoshop and InDesign
- Choosing relevant marketing channels to reach companies and students
Msc. International Management / CEMS - Cum Laude
Rotterdam School of Management, Erasmus University
September 2016
to February 2018
GPA - 8.4 (A) - Cum Laude
Thesis: "Goal setting reloaded: the influence of minimal and maximal goal framing on satisfaction after performance feedback" - 8.5 (A+)
International Business Project:
'Optimizing the reverse logistical process' at GE Power - 9 (A+)
Exchange Semester at Corvinus University of Budapest
Thesis: "Goal setting reloaded: the influence of minimal and maximal goal framing on satisfaction after performance feedback" - 8.5 (A+)
International Business Project:
'Optimizing the reverse logistical process' at GE Power - 9 (A+)
Exchange Semester at Corvinus University of Budapest
Msc. Marketing Management - Cum Laude
Rotterdam School of Management, Erasmus University
September 2015
to July 2017
GPA - 8.3 (A) - Cum Laude
Thesis: "Physical exercise: a way to improve self-control?" – 8 (A)
Learn more
Thesis: "Physical exercise: a way to improve self-control?" – 8 (A)
Bsc. Business Administration
Rotterdam School of Management, Erasmus University
September 2012
to July 2015
GPA – 8.2 (A)
Thesis: "Enterprise Ownership and Performance" – 8.5 (A+)
Exchange Semester at City University of Hong Kong
Learn more
Thesis: "Enterprise Ownership and Performance" – 8.5 (A+)
Exchange Semester at City University of Hong Kong
Courses: Mathematics B, Economy, Management & Organisation, History, Geography, Dutch, Spanish, English, French, Science for Social Purposes, Social Studies, Physical Education, and Cultural & Artistic Education.
Learn more
- 'Digital Transformation in the Hungarian Banking Industry', Corvinus University of Budapest
- 'Business Communication Skills', Corvinus University of Budapest
- 'Global Brand Management in Practice', Vodafone Budapest Office
- Digital Company, Digital jobs', Vodafone, Cems Career Forum 2016, Vienna
- 'Responsible Global Leadership', Erasmus University Rotterdam
- Winner of the 'Unicef Case Competition', Erasmus University Rotterdam
- 'Excel Training for Business Applications', Simon Kucher, Erasmus University Rotterdam
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Dutch - Native
Expert
-
English - Fluent (C1/C2)
Advanced
-
German - Intermediate (B1/B2)
Good
-
Spanish - Intermediate (B1)
Good
-
French - Basic (A2)
Intermediate
-
Microsoft office (Word, Powerpoint, Excel)
Advanced
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CRM
Good
-
Nielsen Data Analytics
Good
-
SPSS
Good
