Graduating in June 2018 from HEC Paris and CEMS with a double MiM degree in International Business, I am curious, driven and passionate about the transition to sustainable energy.
GreenYellow, the energy branch of the Casino Group, launched an innovative BtoC renewable electricity provider in 2017 with a dedicated project manager and team.
Defined the channel strategy (digital, in-store, direct) creating brand notoriety, gained experience in digital marketing by managing the company's website, working closely with IT consulting firms and developers.
Implemented financial reporting for the Casino Group and defined KPI’s for the business.
Managed proposals to tender offers and the companies’ application to obtain the official gas reseller certification.
Company Description
Greenyellow is the energy branch of the Casino retail Group. Founded in 2007, it offers solar and energy efficiency programs solutions for commercial buildings. A B2C project was launched in 2017 to provide the customers of the Casino Group with renewable and "connected" energy.
