Implementing trigger model to increase sales volume – conducting analysis, preparing media plan and digital assets, designing cooperation model between marketing, sales and supply departments
Preparing remarketing strategy – analyzing Google Analytics data, segmentation of potential consumers, building communication in order to drive purchase
Coordinated employer branding activities (BCG Star League, Ambassador Program, Get Inspired with BCG, BCG. Droga na szczyt competition – distinction award Employer Branding Stars 2014)
Prepared recruiting (employer branding) strategy for academic years 2013/2014 and 2014/2015 – analysis, benchmarking, surveys, cooperated with BCG consultants
Maintained relationships with universities authorities and students clubs