Specially focused on delivering results. My mindset is always focused on growing, learning and moving forward. I believe in providing solutions based on information and data analysis in order to reduce risk. I enjoy new challenges and experiences.
Speaker at the Ninth Conference of Innovation for Engineering of the Universidad Panamericana in 2017
Judge in Talent Space Engineering Panamericana University 2016
Work with Campeche's Government to promote artisanal market activities in 2012.
Maximize brand, product, projects, communication and sales success through a brand development plan that integrates knowledge of the core target, the mission and values of the brand, a pricing strategy that takes into account the target market and the competition, as well as the strategies and year to year plans of action, always taking into account metrics and KPIs.
Long term development strategies.
Understanding the industry and direction the markets are taking, developing useful insights for the future of the brand.
Identifying national and international market trends.
Create and nurture a Unique Selling Proposition (USP) that gives the brand a competitive advantage and helps it stand out from the rest.
Develop innovative and profitable products. Considering a certain amount of risk that adds significant value to each new product in order to always exceed customer's expectations.
Adequate scheduling of new launches taking into account categories, sales, seasonals and product life cycle.
Development of new product categories that complement successful products.
