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Juan Zúñiga

Brand Manager

Home Experiences Education Skills Interests
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36 years old
Ciudad de México Mexico
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Professional Status
Employed
Available
About Me
Specially focused on delivering results. My mindset is always focused on growing, learning and moving forward. I believe in providing solutions based on information and data analysis in order to reduce risk. I enjoy new challenges and experiences.
  • Speaker at the Ninth Conference of Innovation for Engineering of the Universidad Panamericana in 2017
  • Judge in Talent Space Engineering Panamericana University 2016
  • Work with Campeche's Government to promote artisanal market activities in 2012.
Experiences
  • Maximize brand, product, projects, communication and sales success through a brand development plan that integrates knowledge of the core target, the mission and values of the brand, a pricing strategy that takes into account the target market and the competition, as well as the strategies and year to year plans of action, always taking into account metrics and KPIs.
  • Long term development strategies.
  • Understanding the industry and direction the markets are taking, developing useful insights for the future of the brand.
  • Identifying national and international market trends.
  • Create and nurture a Unique Selling Proposition (USP) that gives the brand a competitive advantage and helps it stand out from the rest.
  • Develop innovative and profitable products. Considering a certain amount of risk that adds significant value to each new product in order to always exceed customer's expectations.
  • Adequate scheduling of new launches taking into account categories, sales, seasonals and product life cycle.
  • Development of new product categories that complement successful products.
  • Strategic planning for the expansion of the brand, as well as a deep study of the market trends (national and international) to execute a correct expansion and development in the market. Participation in the most important fairs in the world and direct contact with suppliers.
  • Development of product forecast along with Commercial team, Planning team, Operations team and CEO.
  • Synergy with different areas of the company in order to achieve correct planning and execution of the product's objectives in the POS; as well as synergy with our commercial partners (Walmart, Liverpool, Palacio de Hierro, Hamley's) in order to execute correct product strategy in their own POS.
  • Development of new products from idea to Point of Sale (POS). Working alongside Design team, suppliers and commercial partners.
  • Management and decision making over the Industrial Design team. In charge of 5 people. Mapping and monitoring of processes in various projects as well as their optimization.
  • Development of new products in the toy, home and licensed product categories.
  • Contact and follow-up communication with regional and global business units for product development.
  • Synergies and team work with various areas to optimize products for the market.
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