Juan Serrano
MSc Int'l Business & CEMS MiM Candidate at Ivey Business School
29 years old
Driving License
Student
Available
I am an enthusiastic and goal-oriented individual that is looking for opportunities in the consulting world. I am also interested in being involved in projects that make lasting impacts on communities and how business is done. My education as well as experience allow me to be an asset to any team that shares these aspirations.
Consulting Intern
Cafe Las Flores
May 2017
to July 2017
- Conducted international coffee market analyses through evaluation of economic and industry indicators to make a data driven recommendation on first country to enter and the strategy for a successful venture
- Presented insights and findings to Senior Management who accepted the proposal after Board of Directors input and is being implemented company wide
- Managed primary research to solidify awareness of different market segments brand perception that allowed the company to better understand it’s strengths and weaknesses
- Led a new social media campaign and marketing strategy to target a previously disengaged target market; strategy to increase company growth to 22%
Company Description
Mid-sized coffee shop and packaged coffee company with 10 locations around Nicaragua.
Company website
Site Manager
Rocket Fireworks
May 2014
- Supervised the delivery system by reconciling incoming products with internal order records; ensured that inventory was consistent and matched customer demand and company needs
- Communicated with customers about new sales promotions, as well as information about products and services available to increase sales and create a favorable customer experience
- Computed end-of-day accounting using sales data from the Point of Purchase (POP) to send detailed daily summaries to head offices for target evaluation and data analysis
Company Description
Largest fireworks retailer in Canada, specializing in holidays such as Victoria and Canada Day.
Company website
