I am a Singaporean of peranakan descent, big fan of family life, nutella, skinny jeans & rare steaks. When I'm not working, I'm reading on trading strategies & learning to code.
Freelancing by conducting user research & discovery tools: polls, surveys, interviews, designing personas & case studies. Information synthesized to provide insights, ideas & direction in conceptualizing design & solutions for on-going projects.
Projects includes: a restaurant opening in Millenia Walk, a new F&B outlet opening in 1 Shenton Way, a new retirement village at East Coast - Uncovered distinct personas & framed insights to design imaginative & appropriate solutions.
