I am a Singaporean of peranakan descent, big fan of family life, nutella, skinny jeans & rare steaks. When I'm not working, I'm reading on trading strategies & learning to code.
Created necessary foundation needed to grow the photographer community with speed & effectiveness in South-east Asia countries.
Worked with Global team to refine tools & platform enhancements needed to grow community globally: training, performance monitoring, marketing & social media programs.
Recruited & managed a community of photographers delivering on monthly goals, business & customer requirements in Singapore, Malaysia, Philippines, Vietnam, Taiwan, London, Paris & Barcelona.
Built photographer communities for an iconic brand in Asia & Europe, totaling more than 500 photographers.
Built tools for the photographers: client creative briefs, educational & training materials.
Developed marketing programs across the photographer community to keep them engaged beyond just connecting them to businesses.
Proactively developed new KPIs/metrics to ensure recruitment efforts are aligned with business goals & customer demands.
Create tools that allow KODAKIT to expand & grow photographer community with speed & effectiveness: Playbooks & solid regional KPIs.
Company Description
KODAKIT, a business arm of Kodak Eastman, connects photographers to businesses.