I am a Singaporean of peranakan descent, big fan of family life, nutella, skinny jeans & rare steaks. When I'm not working, I'm reading on trading strategies & learning to code.
Created necessary foundation needed to grow the photographer community with speed & effectiveness in South-east Asia countries.
Worked with Global team to refine tools & platform enhancements needed to grow community globally: training, performance monitoring, marketing & social media programs.
Recruited & managed a community of photographers delivering on monthly goals, business & customer requirements in Singapore, Malaysia, Philippines, Vietnam, Taiwan, London, Paris & Barcelona.
Built photographer communities for an iconic brand in Asia & Europe, totaling more than 500 photographers.
Built tools for the photographers: client creative briefs, educational & training materials.
Developed marketing programs across the photographer community to keep them engaged beyond just connecting them to businesses.
Proactively developed new KPIs/metrics to ensure recruitment efforts are aligned with business goals & customer demands.
Create tools that allow KODAKIT to expand & grow photographer community with speed & effectiveness: Playbooks & solid regional KPIs.
Company Description
KODAKIT, a business arm of Kodak Eastman, connects photographers to businesses.
Freelancing by conducting user research & discovery tools: polls, surveys, interviews, designing personas & case studies. Information synthesized to provide insights, ideas & direction in conceptualizing design & solutions for on-going projects.
Projects includes: a restaurant opening in Millenia Walk, a new F&B outlet opening in 1 Shenton Way, a new retirement village at East Coast - Uncovered distinct personas & framed insights to design imaginative & appropriate solutions.
More than 4 years in tender & pricing management of 10 international airline accounts: Philippines Airlines, Qantas Airways, British Airways, Jet Airways, Kingfisher Airlines, Thai Airways, Vietnam Airlines, Air Macau, Air Mauritius, Royal Brunei Airlines (highest contract value handled: S$32 million).
Successfully retained & renewed my portfolio of airline accounts. Reviewed RFPs of new clients & successfully acquired 4 new airline clients from the competitor, resulting in 30% increase in revenue.
Used SAP transaction codes extensively to monitor pricing integrity of airline catering services & prevent revenue leakage.
Maintained close relationships with airline clients & travelled to clients' headquarters (e.g. London, Sydney). Effectively utilised Salesforce CRM tools to strengthen client relationships.
Diligently churned out pricing of individual First, Business & Economy meals & services with SAP & Excel to ensure overall long-term profits.
Skilfully guided operations on selection of menu to protect margins & meet customer expectations.
Ensured increased revenue stream through proactively developing new sources of revenue (persuaded clients to take on new products that generated additional income of 25%).
Managed a team of 2 Supervisors, 6 costing officers & diligently coached new Managers in department.
Presented market trends & delivered monthly business reports to SATS PCEO & Senior Management.
Spearheaded multiple cost-savings projects:
liaised with Accenture to build a customized SAP profitability report with UATs.
Green lean project. Achieved bountiful cost-savings of S$74K per annum.