Proactive and driven young professional with international brand management experience. Passionate about sustainable luxury, fashion, brand management and entrepreneurship. Results driven innovator with experience analysing data insights to elicit consumer action driving sales, elevating brand, and maximising profit and ROI.
Fluent in Italian, English, Spanish, and German proficient.
Support of Dom Pérignon SBM and Business development manager in their daily work while championing the brand's image and internal share of voice with other departments and key stakeholders.
Led brand event organisation product launches, HNWIs dinners, event sponsorship and stakeholder management.
Supported management of Dom Pérignon and Hennessy Prestige portfolio of +£3.5M Budget with SAP production.
Serve as key point of contact for Dom Pérignon Hennessy Prestige, defining guidelines during key activation periods.
Strategised point of sales material portfolio for Dom Pérignon (£180 K) and Hennessy Prestige (£27 K) for On Trade accounts by creating guidelines and trackers that resulted in better management and clarified contractual agreements.
Assisted the London Sales Team in creating the largest Dom Pérignon visibility wall with over 144 dummy bottles at Tape, key London nightclub, and the implementation of new luminous stock which was leveraged to sign a champagne exclusivity deal resulting in a +32% volume from last year.
Led +10 customer activation projects spanning key on trade accounts (i e Plénitude 2 Masterclass at Harrods), delivering impactful and scalable executions resulting in +£2 K instant sales (+£50 K overall) in collaboration with London Sales Team.
