Josefa Enei
30 years old
United Kingdom
Student
Available
Proactive and driven young professional with international brand management experience. Passionate about sustainable luxury, fashion, brand management and entrepreneurship. Results driven innovator with experience analysing data insights to elicit consumer action driving sales, elevating brand, and maximising profit and ROI.
Fluent in Italian, English, Spanish, and German proficient.
Right to work in the EU, UK and Chile.
Fluent in Italian, English, Spanish, and German proficient.
Right to work in the EU, UK and Chile.
Marketing Intern for Dom Pérignon & Hennessy Prestige
Moet Hennessy UK
Since July 2019
Internship
London
United Kingdom
- Support of Dom Pérignon SBM and Business development manager in their daily work while championing the brand's image and internal share of voice with other departments and key stakeholders.
- Led brand event organisation product launches, HNWIs dinners, event sponsorship and stakeholder management.
- Supported management of Dom Pérignon and Hennessy Prestige portfolio of +£3.5M Budget with SAP production.
- Serve as key point of contact for Dom Pérignon Hennessy Prestige, defining guidelines during key activation periods.
- Strategised point of sales material portfolio for Dom Pérignon (£180 K) and Hennessy Prestige (£27 K) for On Trade accounts by creating guidelines and trackers that resulted in better management and clarified contractual agreements.
- Assisted the London Sales Team in creating the largest Dom Pérignon visibility wall with over 144 dummy bottles at Tape, key London nightclub, and the implementation of new luminous stock which was leveraged to sign a champagne exclusivity deal resulting in a +32% volume from last year.
- Led +10 customer activation projects spanning key on trade accounts (i e Plénitude 2 Masterclass at Harrods), delivering impactful and scalable executions resulting in +£2 K instant sales (+£50 K overall) in collaboration with London Sales Team.
Student Consultant
MasterCard
March 2019
to May 2019
Student Project
Milan
Italy
- Adviced MasterCard Italy on recommended courses of action regarding the future of Open Banking in Europe and worldwide. Achieved an A and internship offer with company.
Digital Marketing-PR Intern
The Room
October 2018
to January 2019
Santiago
Chile
- Supported Digital Marketing and PR Manager with daily operations while championing social media profiles of diverse clients.
- Implemented strategic marketing communications plans in collaboration with brands in order to drive their social media performance through influencer marketing, thoroughly analysed with the Klear platform.
- Copywriter for Benefit Cosmetics Chile IG & FB (+6M followers combined) through Trello.
Company Description
The Room is one of the biggest Fashion PR Agencies in Chile. They work in digital and on print campaigns with different brands, manage their social media, and scout/keep track of their influencers.
Company website
Graphic Designer & Social Media Consultant
Freelance
April 2016
to October 2018
Santiago
Chile
- Designed logos and social media posts using Photoshop and Illustrator in line with entrepreneurs’ brands for diverse projects.
- Drove 30K followers while managing The North Face Chile social media account during tenure.
Research Assistant - Economic Politics Professor Gonzalo Bustamante
Adolfo Ibañez University
May 2016
to September 2018
Santiago
Chile
- Translated documents and papers, providing editing and proofreading services for Professor Bustamante in addition to preparing research and summarising and applying papers for presentation and publication.
- Organised lectures and corrected papers for 70+ students.
Company Description
Adolfo Ibañez University is one of Chile's top universities and its first and only business school.
Company website
Marketing Assistant - The North Face
Komax S.A.
October 2017
to March 2018
Santiago
Chile
- Assisted Marketing Team with high profile campaigns and events to maximise company profit and develop sales opportunities.
- Led #630 Train Campaign to showcase the training line securing 450+ participants generating a measurable average of 80 participants per class by forming a partnership with geo localisation training SUDA APP.
- Implemented a geo targeted digital campaign driving awareness and increasing footfall at #630 events.
- Planned participation of district mayor in one of the #630 sessions securing national television coverage in AM news.
- Organised LATAM largest bouldering competition preliminaries and main event with public of 5K and +300 participants.
- Tracked TNF national sponsored athletes and ambassadors through social media posts and performances.
- Created excel plan to organise sponsorships expenditures and deliver them within budget (+£20K) resulting in £15K in savings.
Company Description
Komax S.A. is a Chilean retail company that represents brands in Chile and Peru. Some of the brands they represent and distribute include: The North Face, Kipling, Gap, Banana Republic, DC and Brooks Brothers.
Company website
