Technology professional with extensive experience in marketing, sales and strategy with a global background. Customer focused with competencies in negotiations, program management and product development.
I am looking for a position where I can use my strengths in marketing/sales and technology/engineering to the greatest advantage. I am excited by technology and love to learn new things.
I am looking for a position where I can use my strengths in marketing/sales and technology/engineering to the greatest advantage. I am excited by technology and love to learn new things.
Sr. Marketing Manager
Novariant
February 2009
to September 2010
Fremont, CA
- Product Manager for agricultural GPS products.
- OEM Relationship Manager
Detailed Description
- Managed product line including wireless-enabled GPS precision steering systems, electro-mechanical assisted steering systems, GPS receivers and touch-screen displays. Used customer and field input to develop product road map and strategy. Wrote MRD’s, key member of NPDI team. Managed key OEM relationships. Set worldwide pricing strategy, maintained competitive benchmarks. Managed marketing department budget.
• Managed successful launch of multiple new GPS and precision agriculture products. New product introductions contributed to YOY increase of over 90% in revenue.
• Launched a wireless-enabled GPS precision guidance system. Full factory-installed wireless communications, including cellular and WiFi, was an industry first. First year unit sales were more than 100% increase over the product it replaced.
• Coordinated multiple product introductions with OEM partner, resulting in partner exceeding sales forecast by 20% for the first year of the products. Product launch included joint media releases, marketing materials and reseller meetings.
• Drove product BOM and configuration changes resulting in cost reductions. Increased margins by 4-10% per unit with no reduction in product functionality or utility.
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