Experience — John Bressler

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Experiences

Responsible for developing the internal and external hardware ecosystem for commercial drone platform. Develop strategic relationships with key sensor partners and develop roadmap for integration. Manage internal hardware and embedded firmware development priorities and roadmap, coordinate release schedules with internal customers and stakeholders. Coordinated with marketing, documentation and support teams to release, support and maintain internal products.

Directed product definition and strategy for Taiwan-based startup. Products and technologies include motion control software and hardware (MEMS) solutions for mobile devices and remote controls, video encoding (h.264) semiconductors and consumer electronics accessories (Miracast, WiFi); and video encoding cloud computing software products. Engaged customers and suppliers to define and adapt existing technologies and products; supported all North American sales and business development efforts.

Detailed Description

Managed product line including wireless-enabled GPS precision steering systems, electro-mechanical assisted steering systems, GPS receivers and touch-screen displays. Used customer and field input to develop product road map and strategy. Wrote MRD’s, key member of NPDI team. Managed key OEM relationships. Set worldwide pricing strategy, maintained competitive benchmarks. Managed marketing department budget.
• Managed successful launch of multiple new GPS and precision agriculture products. New product introductions contributed to YOY increase of over 90% in revenue.
• Launched a wireless-enabled GPS precision guidance system. Full factory-installed wireless communications, including cellular and WiFi, was an industry first. First year unit sales were more than 100% increase over the product it replaced.
• Coordinated multiple product introductions with OEM partner, resulting in partner exceeding sales forecast by 20% for the first year of the products. Product launch included joint media releases, marketing materials and reseller meetings.
• Drove product BOM and configuration changes resulting in cost reductions. Increased margins by 4-10% per unit with no reduction in product functionality or utility.

Company website

www.gpsfarm.com

Product Manager for RTK Network devices in the precision agriculture group. Managing RTK Base Station and Radio products for Precision Agriculture group. Develop and maintain product road maps, pricing, and sales strategies for key enabling technology. Developing product specifications and driving new product introductions. Working with key partners, internal and external, to develop RTK Network strategies to enable the sale of high value GPS equipment. Developing business plans for next generation technology rollout.
• In 18 months more than tripled acreage covered by RTK corrections, effectively tripling potential market area for high value agricultural GPS guidance systems
• Developed effective sales strategies for increasing dealer participation in RTK Networks, more than doubling the participation in the program. Increased OEM dealer participation in the program from zero to 40% of all dealers.
• Successfully introduced new GPS and GNSS receivers to the market.

Developed new business relationships through technology licensing, proprietary development agreements and joint ventures. Primary interface and driver for strategic partnerships. Perform technical and financial analysis of potential acquisitions and strategic partners, present results and recommendations to senior management. Negotiate agreements with customers and suppliers. Perform market research, develop strategy for new business models.

-- Developed new business of selling proprietary GPS semiconductors to targeted customers. Created relationships with a major auto manufacturer and a semiconductor company, negotiated supply and development agreements, currently shipping product. Result: Revenue of over $500k in first 6 months, annualized rate over $2M.

-- Champion for new strategic direction in wireless location technology. Negotiated and closed development contract. Result: Two new patents and revenue of $500k.

Software design and development, algorithm development, test methodologies and implementation. Modeling and simulation of systems using Matlab and other software packages. Work with development team to improve product development process.

-- Developed Kalman filter algorithm and software for OEM GPS product. Result: Only successful low-cost GPS with Kalman Filter over $6M in sales over 5 years.

-- Developed new key timing algorithm for low cost GPS survey system. Result: This unique feature on a low cost system helped drive annual sales of over $2M.

Software design and development, sustaining engineering and test. Managed four-person software group, responsible for task assignments, performance reviews. Managed 6-person multi-disciplinary team tasked to replace key component of the product. Developed program plans, specifications and requirements.

John Bressler