Committed and devoted to the science of Management, it was in the Brand Management, Communication and Activation industry that I felt most at home after brief experiences in Auditing and Consultancy industries.
It was at UNILEVER that I consolidated my passion for and basis in Brand Activation and Management Science.
I have always been involved with well-established and good turnover FMCG brands, starting in Healthcare and then moving on to Drinks at SCOTISH&NEWCASTLE (Still Water and Soft Drinks) and then again to Healthcare at L'OREAL.
After this solid experience in Brand Management, I was seduced by the Brand Activation Industry because the seductive power of the effectiveness of new media and new forms for brands to communicate was really overpowering.
I decided to undertake this form of communication by gathering and managing a team and a business plan that gave rise to ACTIVATE BRAND ACTION also known as ACT DIGITAL, a successful project that went international.
Starting from Creativity, Dynamic and Forward Thinking, High Quality Demand, Management Capability in Stressful Environments and Solid Judgement, I have always been willing to take on any challenges and business opportunities that come across my way.
Brand Management of the biggest L'Oreal Local Haircare Marketing Budget, positioning, pricing, distribution, communication and activation plan, new releases and performance dynamics.
Also managing the SBI group Brands: Gloria Vanderbilt, XXL and Marroussia.
