Committed and devoted to the science of Management, it was in the Brand Management, Communication and Activation industry that I felt most at home after brief experiences in Auditing and Consultancy industries.
It was at UNILEVER that I consolidated my passion for and basis in Brand Activation and Management Science.
I have always been involved with well-established and good turnover FMCG brands, starting in Healthcare and then moving on to Drinks at SCOTISH&NEWCASTLE (Still Water and Soft Drinks) and then again to Healthcare at L'OREAL.
After this solid experience in Brand Management, I was seduced by the Brand Activation Industry because the seductive power of the effectiveness of new media and new forms for brands to communicate was really overpowering.
I decided to undertake this form of communication by gathering and managing a team and a business plan that gave rise to ACTIVATE BRAND ACTION also known as ACT DIGITAL, a successful project that went international.
Starting from Creativity, Dynamic and Forward Thinking, High Quality Demand, Management Capability in Stressful Environments and Solid Judgement, I have always been willing to take on any challenges and business opportunities that come across my way.
GOLO Think Local | MAD About Digital (Digital Start Up of the Group)
Since March 2013
Maputo
Mozambique
Business development and operational responsibility to bring up and establish digital communication and activation solutions within GOLO services portfolio. Start up, establishment, ROI delivery and sustainability of MAD About Digital, comercial brand acting as the digital unit of GOLO and GRUPO LOCAL SGPS, Lda
