Committed and devoted to the science of Management, it was in the Brand Management, Communication and Activation industry that I felt most at home after brief experiences in Auditing and Consultancy industries.
It was at UNILEVER that I consolidated my passion for and basis in Brand Activation and Management Science.
I have always been involved with well-established and good turnover FMCG brands, starting in Healthcare and then moving on to Drinks at SCOTISH&NEWCASTLE (Still Water and Soft Drinks) and then again to Healthcare at L'OREAL.
After this solid experience in Brand Management, I was seduced by the Brand Activation Industry because the seductive power of the effectiveness of new media and new forms for brands to communicate was really overpowering.
I decided to undertake this form of communication by gathering and managing a team and a business plan that gave rise to ACTIVATE BRAND ACTION also known as ACT DIGITAL, a successful project that went international.
Starting from Creativity, Dynamic and Forward Thinking, High Quality Demand, Management Capability in Stressful Environments and Solid Judgement, I have always been willing to take on any challenges and business opportunities that come across my way.
Brand Management of JOI soft drinks, a volume leader and much-loved brand in the Portuguese market. New package, image recycling, new price policies, and innovation process for new packages and flavours.
