Committed and devoted to the science of Management, it was in the Brand Management, Communication and Activation industry that I felt most at home after brief experiences in Auditing and Consultancy industries.
It was at UNILEVER that I consolidated my passion for and basis in Brand Activation and Management Science.
I have always been involved with well-established and good turnover FMCG brands, starting in Healthcare and then moving on to Drinks at SCOTISH&NEWCASTLE (Still Water and Soft Drinks) and then again to Healthcare at L'OREAL.
After this solid experience in Brand Management, I was seduced by the Brand Activation Industry because the seductive power of the effectiveness of new media and new forms for brands to communicate was really overpowering.
I decided to undertake this form of communication by gathering and managing a team and a business plan that gave rise to ACTIVATE BRAND ACTION also known as ACT DIGITAL, a successful project that went international.
Starting from Creativity, Dynamic and Forward Thinking, High Quality Demand, Management Capability in Stressful Environments and Solid Judgement, I have always been willing to take on any challenges and business opportunities that come across my way.
GOLO Think Local | MAD About Digital (Digital Start Up of the Group)
Since March 2013
Maputo
Mozambique
Business development and operational responsibility to bring up and establish digital communication and activation solutions within GOLO services portfolio. Start up, establishment, ROI delivery and sustainability of MAD About Digital, comercial brand acting as the digital unit of GOLO and GRUPO LOCAL SGPS, Lda
DDB Moçambique | CLOUD Digital Arts (Digital Start Up of the Group)
March 2012
to March 2013
Maputo
Mozambique
Responsible for setting up, establishing, ROI delivery and sustainability of the first Digital Services Agency for Omnicom Group, part of the DDB Mozambique Group, acting as the brand CLOUD and backboned by Activate Brand Action Portugal.
Brand Activation Company that presents itself as Brand and Business Consultant consolidated with Digital Studio hard skils, combining Strategists, Data Analysts, Webmasters, Multimedia Developers, Account Direction, Creative Teams and 2D and 3D Design.
All the core competences are united and functioning to assure that clients experience total Social Media Mention, Activation, Engagment and Conversion control.
All kind of new media tools to bring all content closer to the new age digital consumer. Mobile and Desktop Apps, Interactive display Solutions, Events and Brand Activation Cloud Synchronization Solutions and Social Media Apps all front ended trough engaging design with user interface design expertise. These are some of the deliverables.
Mention Tracking and Management, New Media Call Center and Content Creation and Management are some of the services.
The company has a Solid Client Portfolio and is well-established in the Portuguese and Mozambican Markets. Also engaging in other markets opportunities.
Brand Management of the biggest L'Oreal Local Haircare Marketing Budget, positioning, pricing, distribution, communication and activation plan, new releases and performance dynamics.
Also managing the SBI group Brands: Gloria Vanderbilt, XXL and Marroussia.
Brand Management of JOI soft drinks, a volume leader and much-loved brand in the Portuguese market. New package, image recycling, new price policies, and innovation process for new packages and flavours.
