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Joanna Weiss

Marketing Strategist

Joanna Weiss
30 years old
Driving License
Warsaw (05-077) Poland
Professional Status
Nearing graduation
Available
Resume created on DoYouBuzz
Company Description
COMATCH is the online marketplace for independent management consultants and industry experts.

Since March 2015 COMATCH is matching consultants with clients in need of external support. Companies of all sizes use COMATCH, among them international corporates as well as consultancies, startups and SMEs. Consultants that want to join the network have to pass a two-step selection process to guarantee high quality of consulting.

As of July 2018, 5000 consultants from over 50 countries are registered.

Founders and managing directors of the Berlin-based company are former McKinsey consultants Dr. Christoph Hardt and Dr. Jan Schächtele.
Company website
  • Developed an omnichannel marketing strategy to reposition one of NIVEA's strategic products
  • Conducted primary and secondary research (expert interviews, deep interviews and survey among others)
  • Conducted a competitive analysis
  • Developed and realized the company’s marketing strategy
  • Managed social media channels including Facebook and Twitter fanpages (number of Facebook fans more than doubled in less than a year), created designs for the posts, ran a company blog and prepared newsletters
  • Executed promotional and PR events like creative shipment to reach influencers
  • Managed successful CSR campaigns and actions
Company Description
Pozamiatane.pl is a startup founded in 2015 as a modern internet platform that connects clients with trustworthy cleaners.
Company website
  • Responsible for media monitoring
  • Created and updated media lists
  • Created promotional materials, reports and presentations
  • Developed the visual identity of the brand
  • Created content for a new company website
  • Created several marketing templates for the use of all employees
  • Took part in an internal campaign that aims to popularize the visual identity of the brand among employees
  • Analysed the bank's and other companies' social media activity, especially concerning video channels and prepared a report that served as a basis for planning the bank’s future online activity
  • Developed creative ideas to promote the bank as an employer among students
  • Wrote a screenplay for a short video about the Summer Internship Program and supervised its production
  • Co-created the communication strategy of development opportunities for all employees