Joanna Weiss
Marketing Strategist
31 years old
Driving License
Warsaw (05-077) Poland
Professional Status
Nearing graduation
Available
Student Consultant | CEMS Business Project
Beiersdorf
March 2018
to June 2018
- Developed an omnichannel marketing strategy to reposition one of NIVEA's strategic products
- Conducted primary and secondary research (expert interviews, deep interviews and survey among others)
- Conducted a competitive analysis
Program Manager
Pozamiatane.pl
October 2016
to January 2018
- Developed and realized the company’s marketing strategy
- Managed social media channels including Facebook and Twitter fanpages (number of Facebook fans more than doubled in less than a year), created designs for the posts, ran a company blog and prepared newsletters
- Executed promotional and PR events like creative shipment to reach influencers
- Managed successful CSR campaigns and actions
PR intern
Westwing
December 2015
to July 2016
- Responsible for media monitoring
- Created and updated media lists
- Created promotional materials, reports and presentations
Marketing Intern
PZU
July 2015
to September 2015
- Developed the visual identity of the brand
- Created content for a new company website
- Created several marketing templates for the use of all employees
- Took part in an internal campaign that aims to popularize the visual identity of the brand among employees
Marketing Intern
Citi Handlowy
July 2014
to September 2014
- Analysed the bank's and other companies' social media activity, especially concerning video channels and prepared a report that served as a basis for planning the bank’s future online activity
- Developed creative ideas to promote the bank as an employer among students
- Wrote a screenplay for a short video about the Summer Internship Program and supervised its production
- Co-created the communication strategy of development opportunities for all employees
Specialty: International Venture Management
Enrolled in CEMS MIM Programme
Enrolled in CEMS MIM Programme
Specialty: Hispanic Studies
Specialty: Company on the International Market
Study abroad: Erasmus+ at Universidad de Navarra (Pamplona, Spain)
School of Economics and Business Administration
Study abroad: Erasmus+ at Universidad de Navarra (Pamplona, Spain)
School of Economics and Business Administration
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Marketing Strategy
Expert
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Analytical skills
Expert
-
Social media management
Advanced
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PR management
Good
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Teamwork
Expert
-
Communication
Advanced
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Creativity
Advanced
-
Time Management
Advanced
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PowerPoint
Expert
-
Word
Advanced
-
Excel
Advanced
-
Canva
Expert
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Polish
Expert
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English
Expert
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Spanish
Advanced
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German
Good
