Experience — Jo Zhou

Your browser is outdated!

To ensure you have the best experience and security possible, update your browser. Update now

Experiences

✔Leverage multiple information resources to refresh eCom landscape with zooming into FTZ business.
✔Accomplish clear user segmentation and proposal on the corresponding communications strategy.

✔ Dockstr is an e-commerce start-up and was turning its focus from building the platform to marketing and sales
✔ Drafting the company marketing and sales blueprint, assisting with other all kinds of company affairs

✔ Intuition is a Boutique Consulting Firm focusing on Branding and Consumer Insight. The brands I have worked for includes
Pepsi, Adidas, Swarovski, Reebok, Unilever, the Balvanie, etc.
✔ In charge of translating and designing research guide, branding and advertising plans and conducting marketing analyses

✔ Following media shooting, managing media relationships, planning and supporting PR activities for luxury and Fashion brandsincluding De Beers Jewellers, Swatch, Puma, Samsonite, Agoda, Shiseido, etc.

✔ Designing and establishing an assessment tool customized to estimate which market Mapon should try entering. Sweden and
Spain were test markets.
✔ The project was highly appreciated by the company and they are now using it to enter Swedish market.

✔ Online Competitiveness Survey on 12 major hair product brands. The survey included a performance overview, 9 positive
and negative product drivers, whether customers are willing to recommend, etc.
✔ Evaluation on the prospect of P&G’s product relaunching. The evaluation included competitor information and reviews and
comments online.