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Jo Zhou

MSc in International Business - SSE & CEMS

Jo Zhou
28 years old
Sweden
Professional Status
Student
Available
  • ✔Leverage multiple information resources to refresh eCom landscape with zooming into FTZ business.
  • ✔Accomplish clear user segmentation and proposal on the corresponding communications strategy.
  • ✔ Dockstr is an e-commerce start-up and was turning its focus from building the platform to marketing and sales
  • ✔ Drafting the company marketing and sales blueprint, assisting with other all kinds of company affairs

Consultant (Part-time)

Intuition Research
April 2018 to June 2018
  • ✔ Intuition is a Boutique Consulting Firm focusing on Branding and Consumer Insight. The brands I have worked for includes
    Pepsi, Adidas, Swarovski, Reebok, Unilever, the Balvanie, etc.
  • ✔ In charge of translating and designing research guide, branding and advertising plans and conducting marketing analyses
  • ✔ Following media shooting, managing media relationships, planning and supporting PR activities for luxury and Fashion brandsincluding De Beers Jewellers, Swatch, Puma, Samsonite, Agoda, Shiseido, etc.
  • ✔ Designing and establishing an assessment tool customized to estimate which market Mapon should try entering. Sweden and
    Spain were test markets.
  • ✔ The project was highly appreciated by the company and they are now using it to enter Swedish market.
  • ✔ Online Competitiveness Survey on 12 major hair product brands. The survey included a performance overview, 9 positive
    and negative product drivers, whether customers are willing to recommend, etc.
  • ✔ Evaluation on the prospect of P&G’s product relaunching. The evaluation included competitor information and reviews and
    comments online.

MSc in International Business

Stockholm School of Economics

Since August 2017

MIM - CEMS

Ivey Business School

Since August 2017

BA in Economics

Fudan University

September 2013 to July 2017
  • Content Marketing
  • Product Marketing
  • Social Marketing
  • Marketing Startegy
  • Advertising
  • Public Relations
  • Mandarin
  • English
  • Swedish
  • MS PowerPoint
  • MS Excel
  • MS Word