Jo Zhou - MSc in International Business - SSE & CEMS

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Experiences

✔Leverage multiple information resources to refresh eCom landscape with zooming into FTZ business.
✔Accomplish clear user segmentation and proposal on the corresponding communications strategy.

✔ Dockstr is an e-commerce start-up and was turning its focus from building the platform to marketing and sales
✔ Drafting the company marketing and sales blueprint, assisting with other all kinds of company affairs

✔ Intuition is a Boutique Consulting Firm focusing on Branding and Consumer Insight. The brands I have worked for includes
Pepsi, Adidas, Swarovski, Reebok, Unilever, the Balvanie, etc.
✔ In charge of translating and designing research guide, branding and advertising plans and conducting marketing analyses

✔ Following media shooting, managing media relationships, planning and supporting PR activities for luxury and Fashion brandsincluding De Beers Jewellers, Swatch, Puma, Samsonite, Agoda, Shiseido, etc.

✔ Designing and establishing an assessment tool customized to estimate which market Mapon should try entering. Sweden and
Spain were test markets.
✔ The project was highly appreciated by the company and they are now using it to enter Swedish market.

✔ Online Competitiveness Survey on 12 major hair product brands. The survey included a performance overview, 9 positive
and negative product drivers, whether customers are willing to recommend, etc.
✔ Evaluation on the prospect of P&G’s product relaunching. The evaluation included competitor information and reviews and
comments online.

Education

Skills

Content Marketing
Product Marketing
Social Marketing
Marketing Startegy
Advertising
Public Relations

Mandarin
English
Swedish

MS PowerPoint
MS Excel
MS Word