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Jinwen
Lyu
CV - Jinwen Lyu (research analyst)
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29 years old
Driving License
Hong Kong Hong Kong SAR China
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Experiences
Case Analysis: 3M: Profile of an Innovating Company
STRATEGY FORMULATION AND IMPLEMENTATION
September 2017
Analyzed 2 elements of 3M’s differentiation strategy based on their value chain and activity system
Evaluated the differentiation strategy of the company by using the SWOT frame work and the Porter’s Five Forces Model
Related the real case analysis with course materials by analyzing the data and resources for 2 weeks with 3 teammates
Created the business solution; to minimize the market segmentation
Company Description
The George Washington University