Jinwen Lyu
CV - Jinwen Lyu (research analyst)
hardworking
responsibility
creative
leadership
communication
28 years old
Driving License
Hong Kong Hong Kong SAR China
Professional Status
Student
Available
Case Analysis: Easepal: Transforming a Chinese OEM Supplier
MANAGING THE MULTINATIONAL ENTERPRISE
October 2016
- Identified Easepal’s strategy and competitive advantages during the last 2 decades in China based on the 20-page case document published by Harvard Business School
- Examined the company’s incentive of its diversification strategy and developed the revenue analysis of 25 products and devices from 2008-2012
- Evaluated the company’s major decision by comparing the revenue growth in North America, Europe and East Asia before and after the acquisition and joint venture with foreign companies
Company Description
The George Washington University