Experience — Jinwen Lyu

Experiences

Formulated surveys towards job candidates of next generation and senior HR leaders; quantified statistical data to measure
market trends and desirable compelling employee experience variables; determined a market-driven innovation framework
Identified critical factors and best practices from a market-driven approach through addressed innovation framework to
push a compelling employee experience through HRs for clients of Zalaris
Designed strategic plan for Zalaris to build trusted, valued and long-term partnerships with HRs from large companies
across European region

Performed due diligence for acquisition of $30M battery company; evaluated competitive advantage, market development, impact of new development projects, potential synergies, and tentative financial results
Conducted 3 expert interviews and preparation secondary research, interviewed more than 50 industry related people and delivered more than 70 pages of slides
Assessed statistical data to analyze market trends, competitive landscape and financial business situation to develop margins and market share estimates for $15M industrial gas client; shaped 1 year strategic plan

Composed primary and secondary research and financial analysis on over 10 used-car E-commerce platforms to understand
market background in preparation for industry analysis projects
Created over 100 pages of PowerPoint to analyze competitive landscape; drafted a 5-year strategic plan for used-car Ecommerce platforms by determining business models and market position

Managed recruitment drive across 3 cross-functional departments by hiring 1 administrative assistant for front desk, 2 Java engineers and 1 marketing intern within two months
Identified a senior SharePoint engineer to establish office automation system

Analyzed 2 elements of 3M’s differentiation strategy based on their value chain and activity system
Evaluated the differentiation strategy of the company by using the SWOT frame work and the Porter’s Five Forces Model
Related the real case analysis with course materials by analyzing the data and resources for 2 weeks with 3 teammates
Created the business solution; to minimize the market segmentation

Company Description

The George Washington University

Streamlined the 4-month business plan of Allsmile Toothpaste with a team of 5 students; spent 4 hours each week to consolidate everyone’s idea and to discuss necessary adjustments for future market entry
Summarized marketing mix of 4 Ps related to the STP results completed by a team member
Scored the highest grade out of six teams by achieving manufacturing sales of 1183.5million dollars

Company Description

The George Washington University

Identified Easepal’s strategy and competitive advantages during the last 2 decades in China based on the 20-page case document published by Harvard Business School
Examined the company’s incentive of its diversification strategy and developed the revenue analysis of 25 products and devices from 2008-2012
Evaluated the company’s major decision by comparing the revenue growth in North America, Europe and East Asia before and after the acquisition and joint venture with foreign companies

Company Description

The George Washington University

Researched the failure of iPhone 5C in China in 2016 by utilizing open source data in Chinese search engine to analyze customer incentives and competitors’ developments in their software and hardware products
Suggested Apple in China needs more unique technological innovation to maintain its current market share as the second largest in China

Company Description

The George Washington University

Jinwen Lyu