Jinwen Lyu
CV - Jinwen Lyu (research analyst)
hardworking
responsibility
creative
leadership
communication
29 years old
Driving License
Hong Kong Hong Kong SAR China
Professional Status
Student
Available
Student Consultant
Zalaris
February 2019
to June 2019
- Formulated surveys towards job candidates of next generation and senior HR leaders; quantified statistical data to measure
market trends and desirable compelling employee experience variables; determined a market-driven innovation framework - Identified critical factors and best practices from a market-driven approach through addressed innovation framework to
push a compelling employee experience through HRs for clients of Zalaris - Designed strategic plan for Zalaris to build trusted, valued and long-term partnerships with HRs from large companies
across European region
Research Analyst Intern
STRATEGIC ANALYSIS INC. ASIA
January 2018
to April 2018
- Performed due diligence for acquisition of $30M battery company; evaluated competitive advantage, market development, impact of new development projects, potential synergies, and tentative financial results
- Conducted 3 expert interviews and preparation secondary research, interviewed more than 50 industry related people and delivered more than 70 pages of slides
- Assessed statistical data to analyze market trends, competitive landscape and financial business situation to develop margins and market share estimates for $15M industrial gas client; shaped 1 year strategic plan
Part Time Assistant
ROLAND BERGER
June 2017
to August 2017
- Composed primary and secondary research and financial analysis on over 10 used-car E-commerce platforms to understand
market background in preparation for industry analysis projects - Created over 100 pages of PowerPoint to analyze competitive landscape; drafted a 5-year strategic plan for used-car Ecommerce platforms by determining business models and market position
Human Resource Recruiter Intern
BERTELSMANN, ARVATO CHINA
June 2015
to July 2015
- Managed recruitment drive across 3 cross-functional departments by hiring 1 administrative assistant for front desk, 2 Java engineers and 1 marketing intern within two months
- Identified a senior SharePoint engineer to establish office automation system
Case Analysis: 3M: Profile of an Innovating Company
STRATEGY FORMULATION AND IMPLEMENTATION
September 2017
- Analyzed 2 elements of 3M’s differentiation strategy based on their value chain and activity system
- Evaluated the differentiation strategy of the company by using the SWOT frame work and the Porter’s Five Forces Model
- Related the real case analysis with course materials by analyzing the data and resources for 2 weeks with 3 teammates
- Created the business solution; to minimize the market segmentation
Country Manager Simulation
INTERNATIONAL MARKETING
September 2016
to December 2016
- Streamlined the 4-month business plan of Allsmile Toothpaste with a team of 5 students; spent 4 hours each week to consolidate everyone’s idea and to discuss necessary adjustments for future market entry
- Summarized marketing mix of 4 Ps related to the STP results completed by a team member
- Scored the highest grade out of six teams by achieving manufacturing sales of 1183.5million dollars
Case Analysis: Easepal: Transforming a Chinese OEM Supplier
MANAGING THE MULTINATIONAL ENTERPRISE
October 2016
- Identified Easepal’s strategy and competitive advantages during the last 2 decades in China based on the 20-page case document published by Harvard Business School
- Examined the company’s incentive of its diversification strategy and developed the revenue analysis of 25 products and devices from 2008-2012
- Evaluated the company’s major decision by comparing the revenue growth in North America, Europe and East Asia before and after the acquisition and joint venture with foreign companies
Case Analysis: Apple in China
MANAGING THE MULTINATIONAL ENTERPRISE
September 2016
- Researched the failure of iPhone 5C in China in 2016 by utilizing open source data in Chinese search engine to analyze customer incentives and competitors’ developments in their software and hardware products
- Suggested Apple in China needs more unique technological innovation to maintain its current market share as the second largest in China
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Chinese
NativeExpert
-
Japanese
N2Advanced
-
French
BasicIntermediate
-
Excel
Advanced
-
Word
Expert
-
PowerPoint
Expert
-
Prezi
Expert
-
SPSS
Advanced
-
Violin
Expert
MSc in International Management
The Hong Kong University of Science and Technology
July 2018
to June 2019
Exchange Student for Term 2: Copenhagen Business School
Developed a website named ‘Eternal Vision’ in Electronic Commerce and Web Analytic class; achieved 12,000+ impressions within two weeks on Google by investigating bidding keywords
Volunteered as Events & Promotion Coordinator in the CEMS Club to organize events and program to enrich both home and exchange students’ study lives (Fall 2018)
Developed a website named ‘Eternal Vision’ in Electronic Commerce and Web Analytic class; achieved 12,000+ impressions within two weeks on Google by investigating bidding keywords
Volunteered as Events & Promotion Coordinator in the CEMS Club to organize events and program to enrich both home and exchange students’ study lives (Fall 2018)
Concentration: International Business
Minor: Japanese Language and Literature
GPA: 3.6/4.0 Major: 3.75/4.0
Dean’s Honor List: Spring 2017/ Fall 2016/ Spring 2016/ Fall 2015
Magna Cum Laude Honor
Volunteered as Student Ambassador to facilitate Program Coordinator by organizing correspondence, and profile management systems, and to show new students and family members around campus (Fall 2015)
Volunteered as Mentor in Washington DC area to help primary school students to figure out clearly about how to start a business and how to build a successful lemonade stand before attending Lemonade Day (Apr 2015)
Minor: Japanese Language and Literature
GPA: 3.6/4.0 Major: 3.75/4.0
Dean’s Honor List: Spring 2017/ Fall 2016/ Spring 2016/ Fall 2015
Magna Cum Laude Honor
Volunteered as Student Ambassador to facilitate Program Coordinator by organizing correspondence, and profile management systems, and to show new students and family members around campus (Fall 2015)
Volunteered as Mentor in Washington DC area to help primary school students to figure out clearly about how to start a business and how to build a successful lemonade stand before attending Lemonade Day (Apr 2015)