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Education

Experiences

• Analyzed the customer searching behavior in travel and education industry and wrote 20 slides of reports with product optimization solutions, estimated to increase 30-50% education-related query volume of WeChat Search Engine
• Suggested six key branding scenes of consumer goods that can cultivate customer minds for searching goods in WeChat, provided relevant product solutions and case studied celebrity endorsement in Weibo in a 17-slide report
• Investigated the organization structure and incentive system for operation staff of Tmall by desktop researching and interviewing experts, and drafted 8 slides of deliverable reports in one single week

• Researched dealer systems and online strategies of four fast-moving consumer goods (snacks, baby care, personal care and drinks) to evaluate the feasibility of a new business model; conducted study independently on distribution channels of Chinese condiments industry, identified the suitable business model for online condiments delivery and formed an eight-page report
• Formed four biweekly reports on strategy layout of major fresh e-commerce players, and shared individual reflection on four major fresh e-commerce business models to supervisors and the director

• Interviewed over 10 online education consumers on consumer needs and decision-making process, analyzed competitive landscape of a STEM education start-up and its three competitors, formulated detailed interview report to supervisor
• Gathered consumer insights through phone surveys of around 100 food delivery online platform users

• Assisted in due diligence including desk research, management interviews and onsite investigation of a cross-border e-commerce start-up, drafted detailed investment memo including industry analysis and competitive landscape
• Screened 500+ high-tech and emerging companies in Zhejiang Province to figure out potential investment projects

• Developed detailed system instructions, prepared employee training materials and assisted in system pilot efficiency tests for newly established interest disclosure system of HKEx, adopted by client company

Skills

Interests

Resume created on DoYouBuzz

Jiewen ZHONG

Strategy and Business Analyst