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Yuanchen (Jessie) Li

CV_Jessie Li

Yuanchen (Jessie) Li
Professional Status
Employed
Available
About Me
Highly motivated and accomplished former professional, with experience in Finance and Marketing serving internal and external customers of diverse background, now finalizing CEMS Master in International Management and looking for a great career development in a reputable multinational company with the chance to drive business growth.
Persistent and result-driven; flexible and open-minded benefiting from international exposure; put team's interest first, able to lead, coordinate or work independently.
Resume created on DoYouBuzz
  • Research on external drive and internal organizational mechanism that support IoT initiatives
  • Analyzed competitive and digital landscape of five emerging countries
  • Came up with digital advertising strategy (channels and content) to target local consumers
  • Assisted Marketing Director in campaign management by coordinating project progress among project owners
  • Drove internal and external Digitalization through Newsletter, Infographics, company portals, webinars and eLearning
  • Analyzed customer segmentation for optimizing customer value and customers' marketing performance
  • Developed strategy to build digital asset and to promote traffic acquisition by creating synergy between online and offline marketing channels based on consumer behavior analysis and competitor benchmark
  • Redesigned the content and functions of website for better user experience and brand credibility
  • Established reporting framework and process; reviewed financial reports with CFO and Controllers monthly to facilitate business decisions
  • Optimized operational and accounting processes under various restrictions
  • Led and trained 8 accountants, redesigned revenue recognition and analysis process
  • Owned budget, expenditure and cost allocation of 16 Central Departments
  • Reduced risks by negotiating terms and influencing account holders before approving
  • Served 16 clients in the logistic, electronics and telecommunication industries
  • Led, coached and supervised teams to manage audit engagement end-to-end
  • Tested and identified clients control risks and advised for process improvement
  • Worked efficiently, effectively and cooperatively with team and proactively communicated with clients to accomplish tasks under tight schedules