Yuanchen (Jessie) Li
CV_Jessie Li
Professional Status
Employed
Available
About Me
Highly motivated and accomplished former professional, with experience in Finance and Marketing serving internal and external customers of diverse background, now finalizing CEMS Master in International Management and looking for a great career development in a reputable multinational company with the chance to drive business growth.
Persistent and result-driven; flexible and open-minded benefiting from international exposure; put team's interest first, able to lead, coordinate or work independently.
Persistent and result-driven; flexible and open-minded benefiting from international exposure; put team's interest first, able to lead, coordinate or work independently.
Thesis Intern on Consumer Internet of Things (IoT)
Henkel
Since August 2017
Internship
Düsseldorf
Germany
- Research on external drive and internal organizational mechanism that support IoT initiatives
Business Project: Digital Strategy for Affordable Clean
Henkel
April 2017
to August 2017
Student Project
Düsseldorf
Germany
- Analyzed competitive and digital landscape of five emerging countries
- Came up with digital advertising strategy (channels and content) to target local consumers
Intern of Channel Management and Marketing Communication
Henkel
January 2017
to June 2017
Internship
Düsseldorf
Germany
- Assisted Marketing Director in campaign management by coordinating project progress among project owners
- Drove internal and external Digitalization through Newsletter, Infographics, company portals, webinars and eLearning
- Analyzed customer segmentation for optimizing customer value and customers' marketing performance
Student Project-Nivea Cream Digital Marketing
Beiersdorf
April 2016
to June 2016
Student Project
Cologne
Germany
- Developed strategy to build digital asset and to promote traffic acquisition by creating synergy between online and offline marketing channels based on consumer behavior analysis and competitor benchmark
- Redesigned the content and functions of website for better user experience and brand credibility
Financial Controller
English First
October 2013
to October 2015
Full-time
Shanghai
China
- Established reporting framework and process; reviewed financial reports with CFO and Controllers monthly to facilitate business decisions
- Optimized operational and accounting processes under various restrictions
- Led and trained 8 accountants, redesigned revenue recognition and analysis process
- Owned budget, expenditure and cost allocation of 16 Central Departments
- Reduced risks by negotiating terms and influencing account holders before approving
Assistant Audit Manager
KPMG
October 2011
to October 2013
Full-time
Shanghai
China
- Served 16 clients in the logistic, electronics and telecommunication industries
- Led, coached and supervised teams to manage audit engagement end-to-end
- Tested and identified clients control risks and advised for process improvement
- Worked efficiently, effectively and cooperatively with team and proactively communicated with clients to accomplish tasks under tight schedules
Bachelor of International Business
Shanghai University of Finance and Economics
September 2007
to July 2011
No. 1 Financial Institute in China
Learn more
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Chinese
Native
-
English
Proficient
-
German
B2
-
Microsoft Offices (Excel, PPT, Word, Access)
Advanced
-
SAP
Basic
- Digital Marketing Strategy
- Finance Process Improvement
- Lean 6 Sigma Manufacturing
- Digital Marketing
- Campaign Management
- Marketing Communication
- Channel Management
- Controlling
- Auditing
- Accounting
- Financial Analysis
- Corporate Finance
- Budgeting
