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Jeff Peterson

Jeff Peterson

Insights Professional

Freelancer Available
Seeking opportunities in MARKET RESEARCH in achieving certain objectives of any given study to understand the needs of the client.

My favorite part of working in research is the intellectual curiosity and ability to embrace and understand the detail and complexity of human behavior.

Despite the unique challenges facing market research, the use of critical and creative thinking is useful in choosing between options when selecting an approach to a problem.
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M.S. Sport Management (28 hours)

Western Illinois University

August 1992 to May 1994
To develop students’ conceptual skills, theoretical comprehension, and practical knowledge in order that they are prepared to become the next generation of leaders in the sport industry.

B.S. Business

Eastern Illinois University

August 1985 to May 1989
Provides graduates the skills needed to be successful managers and leaders in a competitive global business environment.

Freelance Academic Researcher

Organizational Science
Since June 1994
Champaign
United States - Illinois
  • Established a theoretical and applied understanding in organizational studies within sport and innovation management as well as an important and original contribution to management and organizations.
  • Created strategies with an emphasis on addressing the major theories and approaches achieved with creative and innovative approaches fundamental to organizational theory and research.
  • Orchestrated and managed the complex process of conceptualizing testable research questions, reviewing the literature, conducting experiments, performing analyses, interpreting results, as well as demonstrating professional writing experience that effectively describes the study and communicates the findings to reach a wide audience in the scientific community.
  • Market Research
  • Marketing Analytics
  • Customer Insights & Experience
  • Customer Relationship Management
  • Branding Research
  • Positioning and Image Research
  • Marketing and Communications Research
  • New Product Research
  • Lighthouse Studio
  • Qualtrics
  • ASSESSOR
  • ADVISOR
  • BASS
  • ADBUG
  • ADCAD
  • SERVQUAL
  • PMIS
  • Golf
  • Fitness