Responsible for product development and marketing with emphasis on Hong Kong and China market analysis, to ultimately maximize the process of localization of the EF Global product offering and determine a more radical product repositioning
Conducting customer analysis and segmentation, competitive analysis, audit on product offering, marketing communications and sales effectiveness, data analysis of current customer sales, satisfaction and referrals patterns to map how EF offering/positioning can be tailored in relation to competitors and to better serve customers’ needs
Gathering results from customer research and analyses, then identify where the gaps lie in EF’s current offering or positioning to accelerate the growth of the “Language Travel” program product in Greater China
