Responsible for product development and marketing with emphasis on Hong Kong and China market analysis, to ultimately maximize the process of localization of the EF Global product offering and determine a more radical product repositioning
Conducting customer analysis and segmentation, competitive analysis, audit on product offering, marketing communications and sales effectiveness, data analysis of current customer sales, satisfaction and referrals patterns to map how EF offering/positioning can be tailored in relation to competitors and to better serve customers’ needs
Gathering results from customer research and analyses, then identify where the gaps lie in EF’s current offering or positioning to accelerate the growth of the “Language Travel” program product in Greater China
Ensured thorough understanding of Ernst & Young Global Audit Methodology (EY GAM) within the firm and among the employees by effectively translating EY GAM documents from English to Korean as an assurance intern
Facilitated the Climate Change and Sustainability Services (CCaSS) team with advisory services to clients in technology, energy, and retail industries by developing client's corporate social responsibility reports and sustainability processes
Worked in a dynamic team-orientated environment, assisting managers and consultants by conducting research and executing projects on climate change and sustainability issues at both company level and ASEAN country level
Collaborated with the manager and three interns on the International Patent Management Team, whose objective was aimed at writing a business proposal to ETA SA, and delivered the proposal after a series of contacts with ETA SA
Translated business related documents, proposals and letters from Korean to English and English to Korean, to ensure effective communication with international client base
