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Jean-Roch SERGENT

International Sales and Key-Accounts Director

Strategy
Business Development
International negotiations
Marketing
Digital transformation
Jean-Roch SERGENT
Driving License
Paris France
Professional Status
Employed
Open to opportunities
About Me
Accomplished sales and marketing executive with more than 20 years of experience and a proven ability to increase turnover and profitability, develop new business and negotiate successfully with international key accounts (BtoB services, Food-, DIY- and professional retailers & chain stores, European car industry, French public sector…).

Superb record of providing strategic and operational planning consulting services to start-up ventures and established companies.

Connecting people and catalyst of energies, I like taking up new challenges in complex international sales environments, developing profitable business, reconciling collective performance, professional and personal fulfilment and digital transformation.

Trilingual (German, English and French).
Resume created on DoYouBuzz

Export Director, international key-account

ALKOR VENILIA GmbH / VDN GROUP
2003 to 2006
Full-time
Munich
Germany
  • European leader in the design, production and marketing of decorative household products (main office : Munich, Germany) born from the merger (2001-2003) between ALKOR DECO Germany and VENILIA SA France
    – Turnover : 175 €M., 650 FTE – BtoBtoC
  • Member of the Executive Management Committee
  • Managed export operations for Europe, the Far East, Middle East, Africa and North and South America. Consistently increased the base €20M turnover 3% per year. Grew the gross margin by 2 points during challenging international market conditions. Created successful sales promotions for international DIY and food-store chains such as Carrefour, Auchan, Castorama, Leroy-Merlin, OBI, Praktiker and Metro