Jean-Roch SERGENT

About Me

Accomplished sales and marketing executive with more than 20 years of experience and a proven ability to increase turnover and profitability, develop new business and negotiate successfully with international key accounts (BtoB services, Food-, DIY- and professional retailers & chain stores, European car industry, French public sector…).

Superb record of providing strategic and operational planning consulting services to start-up ventures and established companies.

Connecting people and catalyst of energies, I like taking up new challenges in complex international sales environments, developing profitable business, reconciling collective performance, professional and personal fulfilment and digital transformation.

Trilingual (German, English and French).

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Skills

Executive leadership

Advanced
Change over management and digital transformation

Expert
Collaborative and cooperative management

Advanced
Agilie and adaptable

Expert
Empathic, active listening

Advanced
Great sense of connecting people and building bridges

Expert
Open minded, willing to learn

Expert
Operational manager, results oriented. Operational restructuring

Expert
Persistent and resilient

Expert
Team spirit

Business strategy

Expert
Digital sales strategy

Expert
Omnichannel sales and marketing strategy

Expert
Sales and marketing repositioning

Expert

Business Development

Expert
Business Strategy

Expert
Key Account Management

Expert
Negotiation

Expert
e commerce

Expert
Export

Expert
Budget Management

Expert
Cost killing

Expert
Margin optimization

Advanced
Business Intelligence

Expert
Sales Management

Expert
Strategic Partnerships

Expert
International Business

Expert
International Sales

Expert
International Relations

Expert

Marketing Strategy

Expert
Operational marleting

Expert
Pricing

Expert
Branding

Advanced
Sales and Marketing promotions

Advanced
DIY chain stores

Expert
Food chain stores

Expert
Specialised chain stores

Expert
Product launches

Advanced
Customer satisfaction

Advanced
New market penetration

Expert

Project Management

Expert
Digital transformation

Expert

Experiences

#Rating and #Crowdrating for startups and startuppers, incubators as well wa investors i.e. Business Angels, Corporate and Family office Funds.

Entrepreneurs / Startups :
✔️ Get Feedback
✔️ Perfect your project
✔️ Gain visibility
✔️ Find partners or investors
=> Evaluate your project with WiSize
=> Evaluate your team with WiTeam

Members :
✔️ Help young companies take off
✔️ Discover the new nuggets
✔️ Get the best information
✔️ Refine your opinion by comparing it with the community
✔️ Become an Approved Expert

Clubs :
✔️ Create a club for your community
✔️ Invite members and projects
✔️ Or let the members and projects come to you !
✔️ Evaluate and comment privately on projects
Your sourcing is done!

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In charge of the European Business Development & strategic partnerships

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Part time Interim Manager (1 to 2 days a week) for start-ups and SMEs

Start up. Innovative web platform, marketplace and fintech, for the French public procurement – BtoA – 6 ETP
Interim management
In charge of des partnerships a. negotiations with the French Public Sector (Public institutes, local authorities…) and the professional organizations
Achievements : Client acquisition including social selling (Bobigny city, Meudon city, Association des Maires Ruraux/AMR, and public institutes such as IRSTEA/IRSN, Château de Versailles…)

Former APCMA, “Assemblée Permanente des CMA”

Head of a network of public establishments dedicated to craftsmen i.e. Chambers of crafts and craftmanship – 130 out of 11 000 FTE
Project director (“CMA numérique 2021”) for the network
Member of the Executive Management Committee, I took the initiative of the project and I lead the co-constructing with the network and technical direction assistance
Achievements : Strategy, global contracting authority, including design thinking and first budget estimates: CRM approach, 3.0 platform of digital services, teams’ acculturation and a specific governance to implement the project
Achievements : Culture a. management transformation: from the user to the client (« customer centric »)

Former APCMA, “Assemblée Permanente des CMA”

Head of a network of public establishments dedicated to craftsmen i.e. Chambers of crafts and craftmanship – 130 out of 11 000 FTE
Member of the Executive Management Committee, in charge of front office liaising with the back office
Agile management within a pyramidal organisation in preparation of its cultural a. digital transformation
I supervised, restructured and managed 3 departments (38 FTE) : Economy/education, Legal and Information systems /IT
Achievements : I represented the institution and I negotiated with the professional organisations, public administrations (DGE, DGEFP, ADEME, National digital council…) and the Ministers’ departmental staffs
Achievements : Change management, from an administrative to a collaborative culture

Consulting in omni-channel growth strategies for two SMEs – BtoB
Interim management for a local authority in order to optimise the organisation and the governance

Managing a project to define a business model and a productive business plan for an original e-platform in the framework of my MBA program

Leading French manufacturer and marketer of wood stoves, chimneys and electric heating appliances
Member of the Executive Committee.
Managed a 45-member staff in the repositioning of the company’s sales and marketing strategy. Spearheaded the change-over and restructuring of 5 sales departments. Launched promotions that increased sales in DIY chain store markets. Negotiated and managed contracts with the top 10 domestic and export accounts. Penetrated new markets, including Magiic and Mr. Good Deal. Led a transformation of corporate culture from that of a family-run business to one of active employee involvement and responsibility.

Entrepreneur, consulting and services to SMEs – BtoB BtoBtoC
Built and managed a successful consultancy specializing in start-up ventures and small companies. Helped clients improve their bottom lines through expert strategic and operational planning, sales channel development, pricing, branding, in-store advertising and ecommerce. Developed new sales networks and won major new accounts. Introduced client products into key European accounts such as Saturn-Mediamarket, Promarket, Feu Vert, Norauto, PSA, Renault and Opel

European leader in the design, production and marketing of decorative household products (main office : Munich, Germany) born from the merger (2001-2003) between ALKOR DECO Germany and VENILIA SA France
– Turnover : 175 €M., 650 FTE – BtoBtoC
Member of the Executive Management Committee
Managed export operations for Europe, the Far East, Middle East, Africa and North and South America. Consistently increased the base €20M turnover 3% per year. Grew the gross margin by 2 points during challenging international market conditions. Created successful sales promotions for international DIY and food-store chains such as Carrefour, Auchan, Castorama, Leroy-Merlin, OBI, Praktiker and Metro

European leader in the design, production and marketing of decorative household products (main office : Munich, Germany) born from the merger (2001-2003) between ALKOR DECO Germany and VENILIA SA France
– Turnover : 175 €M., 650 FTE – BtoBtoC
Member of the Management Committee
Successfully managed sales and marketing operations during the merger of Alkor Deco Germany and Venilia France, overcoming a history of intense competition between the two organizations as well as major differences in company cultures. Set up a new business intelligence department to monitor major competitors for distribution partners in group affiliates and subsidiaries in Austria, Hungary, Belgium, Italy, the Netherlands, Spain, Turkey and the United Kingdom.

Education

CHEDE, “Cycle des Hautes Etudes pour le Développement Economique”

Special training program of the French Economy and Finance Ministry aiming at building synergies between public and private sectors, and gathering parliamentarians, local elected representatives, senior civil servants, journalists, senior trade unionists, executives and CEOs of the private sector

ESSEC & MANNHEIM Executive MBA

General management and Leadership, international Business

ESSEC & MANNHEIM Executive MBA

General management & Leadership, international Business

International Business and Marketing
Former French "DE.S.S." i.e. Master II

Interests

Active member of the Alumni of ESSEC and Mannheim business schools as well of CHEDE
Member of the professional support network “Réseau Oudinot “, between executives and managing directors

Since 2009 : MBTI, Golden, Predom, Process com, Enneagramme, coachings…

Skiing
Swimming
Trekking

Votre navigateur est obsolète !

International Sales and Key-Accounts Director

Soft skills

Strategy

Sales

Marketing

Project Management

Associate Director Business Developement

International Key-Account Manager

Part Time Interim Manager

Head of partnerships and key-accounts

Head of digital transformation

Head of competitiveness and governance

Interim management missions

MBA Entrepreurial project

Sales Director, domestic and export markets

Consultant in strategic marketing and operational key-accounts negotiations

Export Director, international key-account

International sales and marketing coordinator

CHEDE

IGPDE

Executive MBA

ESSEC

Executive MBA

Mannheim Business School

European Master

Institut d'Administration des Entreprises / IAE Poitiers

Networking and commitments in associations

Personal Development

Sports