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Jean-Christophe Verro

SEO Manager

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Experienced professional in Search Marketing, particularly in SEO (on, technical and off-page), Content Marketing & Online PR.

My experience in SEO, gained through my previous positions in agencies in the UK over the last 5 years, allows me to deliver the best results to my clients in International campaigns increasing awareness & ranking.

I am solution focused and client orientated.

Listening to the market, I am open to discuss any new opportunity / challenge.
Please feel free to contact me.

French National / Wheelchair User
CV réalisé sur DoYouBuzz
Accueil Expériences Formations Compétences Centres d'intérêt
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Expériences
  • Managing SEO for 16 websites (15 countries / 11 languages): SEO country strategy / Technical, On-page & Off-page SEO
  • Monitoring and Reporting
  • Liaising with internal (Content and PR, Video, Design, Dev) teams to implement strategies
  • Training internal team (SEO, Content Marketing, UX, etc)
  • Maintaining awareness of and promoting best practice disciplines in relation to SEO/SEM
En savoir +
  • International SEO Campaigns (in-house and clients')
  • Running technical and content audits
  • Keyword research (
En savoir +
  • Creating, managing and delivering cohesive SEO strategies to support campaigns (in-house and client)
  • Working with the Head of Technical SEO and the Head of Content to identify key opportunities and formulate well-crafted and safe SEO strategies
  • Defining and running quality assurance activities across all components of SEO/SEM activities
  • Maintaining awareness of and promoting best practice disciplines in relation to SEO/SEM
En savoir +
  • Creation and implementation of High Value French link building campaigns by creating specific Content Marketing, Online PR and Social Media creative strategies, in compliance with the global campaign strategy
  • Providing country/language specific keyword research, writing meta tags, persuasive ads and adapted snippets, and technical and content audit
En savoir +
  • Sales: managed and grew 40 accounts (key, mid-market, agencies, SME); client retention through the development of strong relationships with key decision makers; business development (prospecting and closing new business)
  • Production management: collaborated with clients from concept to production; liaised with graphic design teams and Brand management; campaign advising and analytics
En savoir +
  • Commanding Officer (Platoon/Company commander) in Marines Infantery regiment (2e RIMa)
  • Deployments in NATO missions in the Balkans (Kosovo (2000) and in Bosnia (2004) ) and training in Africa

Marketing and Sales Manager

Dermeo
Octobre 2006 à octobre 2009
CDI
Paris
France
  • Global business development: recruitment of distributors and direct B2B sales; sales promotion and B2B distribution networks management (France and Export); sales administration
  • Marketing/Communication: implementation of sales, marketing and communication strategy; commercial and marketing brochures design in 4 languages (French/English/ Spanish/German); new products launching; international events planning management (trade shows : Medica – Düsseldorf and Cosmoprof - Bologna, seminars, trainings, open days)
  • Management: sales department management (5 people); implementation of international standards: ISO 9001, ISO 13485, Medical CE, FDA (USA) and CSA (Canada)
En savoir +

Inside Sales Executive

Impact Net
Juin 2005 à septembre 2006
CDI
Levallois Perret
France
  • B2B marketing services sales: e-mailing campaign planning; rental of targeted databases (emails, SMS, address, telephone & fax numbers)
  • Business development: trade shows attendance (VAD fair – Lille and E-commerce - Paris)
En savoir +
  • Company creation (administrative procedures and registrations, internet domain names registration, copyrights and trademarks)
  • Creation of web contents; online shop management (range of 1500 products, 5000 page views/week, French & English versions); SEO (Search Engine Optimisation)
  • Customers relationship management: creation of a 1200 opt-in customers file; planned monthly and event based newsletters campaigns; sales promotion
  • Event Marketing: attendance in specialized trade shows (Milipol - Paris) and
En savoir +
Centres d'intérêt

Miscellaneous

  • Internet industry news (dedicated Twitter account)
  • Columnist for a French Disability magazine (column every 2 months since 2015)
  • Travelling
  • Reserve Officer for 15 years as Marines (FR) Commanding Officer (Captain), including NATO deployments in the Balkans and in Africa
Compétences

Search Engine Marketing

  • SEO strategy (Creating, Planning & Reporting)
    Avancé
  • On-page SEO (Site & Backlinks Audit, Keywords research)
    Avancé
  • Off-page SEO (Content & Online PR, Link building)
    Expert

Digital Marketing

  • Content Marketing (creativity, project management)
    Bon niveau
  • Online PR (Press, Bloggers, Influencers)
    Bon niveau
  • Social media management and analytics
    Bon niveau

E-Mailing

  • Campaign management (targeting, A/B testing, planning, routing)
    Avancé
  • Multichannel digital campaigns planning and Campaign analytics
    Bon niveau

Account Management - Sales

  • Client Retention - Up and Cross-selling
    Bon niveau
  • Competition assessments and monitoring
    Bon niveau

Languages

  • English
    Expert
  • French
    (native speaker)
    Expert
  • German
    Intermédiaire

Softwares/Tools

  • SEO: Ahrefs, SEMrush, ScreamingFrog, MOZ tools, Majestic SEO, URL Profiler, Similar web, Search metrics, Cognitive SEO
    Avancé
  • Google: Analytics / Search console / Adwords (Google AdWords Advertising Fundamentals exam passed Aug 2014) / Data Studio
    Avancé
  • Windows Pack Office, Mac OS; Project Management (Asana, Basecamp); PR (Vocus, Gorkana); Socials (Twitter, Facebook, Instagram, Pinterest, LinkedIn, Google+, Snapchat); CRM and Email Routing platforms
    Bon niveau
Formations

Master's degree in Marketing

ISG

1996 à 2000
Business school program in international business management with a marketing specialisation combining theoretical courses and concrete experience, including courses at the Manhattan Institute of Management in New York, USA
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CV créé sur DoYouBuzz