Researched and implemented a digital advertising strategy. Included scoping out platforms, budgets and campaign objectives for both search and display advertising purposes
Developed an understanding of different markets across the US including New York, Los Angeles, San Francisco and Chicago where I accompanied Sales Representatives to pitch new product to some of the firm’s largest clientele
Revised analytics tools which were introduced internationally to advise and guide regional managers on their inbound marketing performance
Generated over £1M worth of leads through inbound/content marketing. Included creating website and email content, blogging, social media management and SEO
Designed and executed a social media strategy, achieving 100% growth in traffic generated to website
Re-designed and coded email templates so to be device responsive
Captained both Junior Varsity and Varsity football teams (2012 - 2014). The Junior Varsity team managed third in an international competition known as NECIS.
Achieved bronze, silver and gold in the Duke of Edinburgh (DoE) award scheme
Head of Events and Promotions at CEMS Club Hong Kong (Aug - Dec 2018)
Fundraised €3,000 through speeches, public appeals and school events for an expedition with Habitat for Humanity to Pondicherry, India, working with locals to rebuild houses and a local school (Jun 2013)
Vice-President of the student led Amnesty International group (2012-2013)
Contributed weekly, by organising and participating in events, in the student led volunteer groups SOS Kinderdorpen, WaterAid and Care Squares
Scored 40/45 Points (95th percentile) Awarded the ISA Award for Academic Excellence (2009 - 2014) & the ISA Award for Academic Achievement upon graduating (2014)