As a CEMS graduate in the making I am looking for exciting opportunities worldwide. With a clear passion for project management, consulting but also a heart for marketing, I see potential in many lines of work. Teamwork is my domain and my key skills are my organizational talent, out of the box thinking and drive. I believe diversity is important when it comes to professional experience and interests. I have furthermore gained extensive international experience in many regions of the world.
This brand management consulting project facilitated the combining of theory and practice of Marketing, Advertising, Communication and Strategy. In an international team of 5 students we analyzed the current image of AXE among young males in Portugal and suggested improvements for the brand identity and positioning, as well as a marketing and communication plan for the brand. During this semster project Unilever was rebranding the old 'AXE effect' brand to the new 'Find your Magic' AXE brand.
