James Cosgrove
≫ Canadian Marketing & Sales Leader ≫ Analysis, Strategy & Tactical Execution ≫ Ottawa
CONSULTATIVE SALES
RESEARCH & ANALYSIS
TEAM BUILDING
BUSINESS DEVELOPMENT
BUSINESS RETENTION
Ottawa (K4A 0H3) Canada (Ontario)
Professional Status
Consultant
Open to opportunities
About Me
OPERATIONS SKILLS - 11 yrs
► Led new business development & multi-channel marketing specialists using crm tools, promotional programs & award-winning sales models
► Managed sales programs & operations for 11 years. Exceeded revenue objectives
► Developed advertising sales revenue targets, increased revenue base & achieved double-digit growth
► Increased client roster by knowing customer lifetime value, creating sales support materials and implementing customer retention programs
MARKETING SKILLS - 14 yrs
► Developed online sales & marketing teams of 30-150
► Provided dealer training and solved advertising needs. Provided marketing solutions & generated media buys totaling $millions
► Innovated, implemented & tested digital marketing projects & demand generation campaigns
► Created email marketing campaigns to increase brand awareness & promote events
► Developed digital media campaigns & exceeded client ROI expectations using best practices
► Relaunched & repositioned advertising products to include websites, mobile media, inventory management tools, & new online sales & analytic tools
WEBSITE SKILLS - 8 yrs
► Executed competitive analysis & key word research using Google tools. Increased search engine rankings & popularity of web properties
► Used SEO tools & Google Analytics for search engine optimization and website design insight
► Created landing pages. Performed A/B testing & tested & optimized U/X. Improved results for lead conversion rates
► Created SERP dominance, setup social media, Google Map & Local, Authorship, NAP, reputation management and links
► Improved website architecture with better HTML coding &, markup. Used CMS & WYSIWYG editors content development to improve user experience
► Helped clients set marketing goals, advertising budgets, create custom solutions, manage online sales campaigns, edit display ads & coached social media skills. Researched market segmentation, syndicated, aggregated & curated content to targeted audience.
► Led new business development & multi-channel marketing specialists using crm tools, promotional programs & award-winning sales models
► Managed sales programs & operations for 11 years. Exceeded revenue objectives
► Developed advertising sales revenue targets, increased revenue base & achieved double-digit growth
► Increased client roster by knowing customer lifetime value, creating sales support materials and implementing customer retention programs
MARKETING SKILLS - 14 yrs
► Developed online sales & marketing teams of 30-150
► Provided dealer training and solved advertising needs. Provided marketing solutions & generated media buys totaling $millions
► Innovated, implemented & tested digital marketing projects & demand generation campaigns
► Created email marketing campaigns to increase brand awareness & promote events
► Developed digital media campaigns & exceeded client ROI expectations using best practices
► Relaunched & repositioned advertising products to include websites, mobile media, inventory management tools, & new online sales & analytic tools
WEBSITE SKILLS - 8 yrs
► Executed competitive analysis & key word research using Google tools. Increased search engine rankings & popularity of web properties
► Used SEO tools & Google Analytics for search engine optimization and website design insight
► Created landing pages. Performed A/B testing & tested & optimized U/X. Improved results for lead conversion rates
► Created SERP dominance, setup social media, Google Map & Local, Authorship, NAP, reputation management and links
► Improved website architecture with better HTML coding &, markup. Used CMS & WYSIWYG editors content development to improve user experience
► Helped clients set marketing goals, advertising budgets, create custom solutions, manage online sales campaigns, edit display ads & coached social media skills. Researched market segmentation, syndicated, aggregated & curated content to targeted audience.
- SEO
- Online Advertising
- Digital Marketing
- Lead Generation
- Team Leadership
- Advertising
- Competitive Analysis
- Google Analytics
- Analytics
- Mobile Marketing
- CRM
- Advertising Management
- Team Building
- Business Intelligence
- Business Strategy
- Digital Media
- Digital Strategy
- Marketing Strategy
- Competitive Marketing Strategies
- Social Media Marketing
- Web Analytics
- Websites
- Website Building
- Google Webmaster Tools
- Key Performance Indicators
- Market Research
- Conversion Optimization
- Project Management
- Overcoming Adversity
- Sales & Marketing Alignment
- Strategic Prospecting
- Sales Enablement Tools
- Professional Development Seminars
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Marketing
Advertising strategy, brand management, competitive analysis, product development and pricing
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Finance
Accounting, budgeting, forecasting, break even analysis, cost-benefit analysis, ROI and rate of returnAdvanced
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STATISTICS
Data collection, surveys and observation; measurement, graphing and charting; analysis and trendingAdvanced
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SOFTWARE
MS Access database, MS Excel spreadsheets, Crystal Reports, Microsoft MapPoint data mapping, ACT CRM and OutlookExpert
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SELLING and COACHING WEBSITE OPTIMIZATION
Publishing and editing using CMS wiki and WYSIWYG web tools, editing meta data, on page text, HTML style headings, alt tags, link building, building new and landing pages, embedding images and video, rich snippets and more. Recent advertising solutions utilized include Mobile sites, converting print prospects to online visitors using QR Codes, SEO Tips, Key Words, Lead and Traffic Analytics, Increasing Conversion Rate Strategies to Maximize ROI, Site Optimization and Management, Maximizing Traffic, Increasing Site Popularity and Rank, Building Brand and Image, Display Ad Campaigns, requests for Deals, Lead Management and Reputation Management.Expert
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SELLING and COACHING WEBSITE and GOOGLE ANALYTICS
On page keyword use, keyword density and key search phrase, internal links and external links, Google Ad Word and Insights analysis, social media use, SERP analysis, Google indexing, site traffic analysis including referred, ROI and conversion rate analysis and strategyExpert
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Coaching
Prospecting skills, 6 steps of selling, SPIN selling, funnel and account managementAdvanced
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PROCESS
Compensation and territory assignment; performance, priority and time management; motivation, mediation, and leadership; research and reportsExpert
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INTERPERSONAL
Build relationships, manage contacts, obtain referrals, develop centers of influence, build teamsExpert
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Sales
Strategy and tactics; identify target accounts; pre-call research and presentation development; closing the dealExpert
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Communication
Effective and trustworthy to communicate only when required on key matters like corporate strategy, policy, procedure; new product, and other changesExpert
