James Cosgrove
≫ Canadian Marketing & Sales Leader ≫ Analysis, Strategy & Tactical Execution ≫ Ottawa
CONSULTATIVE SALES
RESEARCH & ANALYSIS
TEAM BUILDING
BUSINESS DEVELOPMENT
BUSINESS RETENTION
Ottawa (K4A 0H3) Canada (Ontario)
Professional Status
Consultant
Open to opportunities
About Me
OPERATIONS SKILLS - 11 yrs
► Led new business development & multi-channel marketing specialists using crm tools, promotional programs & award-winning sales models
► Managed sales programs & operations for 11 years. Exceeded revenue objectives
► Developed advertising sales revenue targets, increased revenue base & achieved double-digit growth
► Increased client roster by knowing customer lifetime value, creating sales support materials and implementing customer retention programs
MARKETING SKILLS - 14 yrs
► Developed online sales & marketing teams of 30-150
► Provided dealer training and solved advertising needs. Provided marketing solutions & generated media buys totaling $millions
► Innovated, implemented & tested digital marketing projects & demand generation campaigns
► Created email marketing campaigns to increase brand awareness & promote events
► Developed digital media campaigns & exceeded client ROI expectations using best practices
► Relaunched & repositioned advertising products to include websites, mobile media, inventory management tools, & new online sales & analytic tools
WEBSITE SKILLS - 8 yrs
► Executed competitive analysis & key word research using Google tools. Increased search engine rankings & popularity of web properties
► Used SEO tools & Google Analytics for search engine optimization and website design insight
► Created landing pages. Performed A/B testing & tested & optimized U/X. Improved results for lead conversion rates
► Created SERP dominance, setup social media, Google Map & Local, Authorship, NAP, reputation management and links
► Improved website architecture with better HTML coding &, markup. Used CMS & WYSIWYG editors content development to improve user experience
► Helped clients set marketing goals, advertising budgets, create custom solutions, manage online sales campaigns, edit display ads & coached social media skills. Researched market segmentation, syndicated, aggregated & curated content to targeted audience.
► Led new business development & multi-channel marketing specialists using crm tools, promotional programs & award-winning sales models
► Managed sales programs & operations for 11 years. Exceeded revenue objectives
► Developed advertising sales revenue targets, increased revenue base & achieved double-digit growth
► Increased client roster by knowing customer lifetime value, creating sales support materials and implementing customer retention programs
MARKETING SKILLS - 14 yrs
► Developed online sales & marketing teams of 30-150
► Provided dealer training and solved advertising needs. Provided marketing solutions & generated media buys totaling $millions
► Innovated, implemented & tested digital marketing projects & demand generation campaigns
► Created email marketing campaigns to increase brand awareness & promote events
► Developed digital media campaigns & exceeded client ROI expectations using best practices
► Relaunched & repositioned advertising products to include websites, mobile media, inventory management tools, & new online sales & analytic tools
WEBSITE SKILLS - 8 yrs
► Executed competitive analysis & key word research using Google tools. Increased search engine rankings & popularity of web properties
► Used SEO tools & Google Analytics for search engine optimization and website design insight
► Created landing pages. Performed A/B testing & tested & optimized U/X. Improved results for lead conversion rates
► Created SERP dominance, setup social media, Google Map & Local, Authorship, NAP, reputation management and links
► Improved website architecture with better HTML coding &, markup. Used CMS & WYSIWYG editors content development to improve user experience
► Helped clients set marketing goals, advertising budgets, create custom solutions, manage online sales campaigns, edit display ads & coached social media skills. Researched market segmentation, syndicated, aggregated & curated content to targeted audience.
Senior Sales Manager
Trader Corporation
January 2006
to June 2010
Full-time
Ottawa
Canada - Ontario
- Led a team of 10 sales representatives to success despite having the most costly product in a price sensitive market. B2B sales of websites, advertising online and in print to businesses in the automotive, recreational and commercial vehicle industry.
- Creatively overcame sales challenges by passionately increasing competitive knowledge, market intelligence and sales coaching skills beyond requirements - Superior knowledge enhanced managing, mentoring and motivating abilities, which in turn enabled continuous team growth.
- Reliably established and exceeded on corporate directions. Thinking outside the box and routinely performing SWOT analysis kept me ahead of the curve. Enterprising and organized analysis helped track valuable metrics, identify trends, opportunities and be more competitive. Achieved targets 80 percent of time
- Synergistically worked with senior management in all departments - Consistently made recommendations based on client feedback to facilitate improved product competitiveness and exceed external client expectations.
- Resourcefully and competently exceeded regional sales and human resource objectives - Solicited outside agencies and used and pre-employment tools like Myers Briggs, True Colors and Acuity Psychometrics.
- Independently formulated, managed and controlled long and short-term sales plans, targets and expenses.
- Tenacious drive to exceed corporate mission to grow existing accounts and attract new accounts - Worked alongside sales representatives on calls; Built and maintained rapport with key customers; identified new customer opportunities; Directly managed major and at risk accounts; Coordinated the management of over 500 active and 250 prospective accounts.
- Professionally managed continuous change. - Persistence, getting buy-in, detailed communication and empowerment eased the directing of the eastern region through several new product launches, infrastructure changes and process changes as Auto Trader transformed from a private company to a public company.
Detailed Description
- Managed the Ottawa and Gatineau outside sales team of 10 and the Eastern Region office and staff which included administrative assistants, inside customer service reps and sales assistants.
- Reported to the Director of Sales Ontario. Objective was to sell print, online advertising solutions, website solutions and inventory listings on the Autotrader.ca web portal.
Company Description
Trader Corporation, owned by Yellow Pages, was a publicly traded national company of 1000-1500 employees and leader in connecting buyers and sellers of automotive, recreational and commercial vehicle dealers.
